Sr. Content Marketing Strategist

Truist Financial Corporation • Charlotte, NC

75d

About The Position

Inspiring and building better lives and communities. Delivering care for our clients in every interaction. We're Truist. And we're looking for talented content professionals who thrive in an energetic, agile environment. As a teammate in our in-house creative agency, you'll become the voice of Truist. You'll create strategic content for client communications and experiences to consistently deliver the Truist brand voice throughout the organization. You'll strive to provide a distinctive content experience that helps drive client engagement, retention, and positive client behavior.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, English or related field, or equivalent education and related training
• Five years of related experience or an equivalent combination of education and experience
• In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with content marketing and the Marketing discipline (e.g., Marketing P's, Market research, analytics, digital)
• Experience managing or leading projects or project work streams and operates as a lead in a specialty capacity
• Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
• Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
• Ability to provide direction, coaching and mentor experienced teammates
• Fluent in Excel and PowerPoint, preparing presentations for senior level teammates

Nice To Haves

• Excellent communication skills, including ability to present ideas and solutions in a clear and compelling way
• Ability to think strategically and creatively to achieve marketing objectives and optimize the client experience
• Specialized content marketing and/or broad knowledge and expertise of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P's, Market research, analytics, digital experiences, personalization, audience targeting)
• Technical proficiency with Microsoft suite and Adobe creative suite
• Financial industry experience
• Master's degree in English, Marketing, Business Administration, Communications, or related field

Responsibilities

• Be the Truist brand voice by championing our verbal identity principles through effective content strategy, writing, and editing, peer review, agency consultation, ongoing training and education, and pair writing with subject matter experts.
• Develop and execute content strategies to meet marketing objectives for aligned team(s) and work streams. This could include using research and applying behavioral science principles to determine the appropriate tactics for our various audiences and channels.
• Write and edit outstanding copy that's quickly engaging, easy to understand, on-brand, and backed by data and research. Content could be for websites, applications, emails, videos, articles, reports, naming exercises, social media, ads, brochures, direct mail, and other marketing or service channels.
• Collaborate like a great teammate with business partners, marketing and brand strategists, designers, legal and compliance partners, and other key stakeholders to deliver distinctive client experiences with compelling content.
• Love and champion editorial style by following, promoting, and adding to grammar and format guidelines to ensure quality, consistency, and brand alignment across product families within Truist.
• Lead with strategic solutions by understanding, applying, and disseminating content strategies and best practices in cross-functional teams.
• Adopt new and existing technology to capture, store, deliver and preserve Truist content.
• Practice quality assurance procedures at each deliverable stage to maintain content integrity and ensure that content meets project specifications and standards.

Benefits

• Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates.
• Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays.
• Depending on the position and division, this job may also be eligible for Truist's defined benefit pension plan, restricted stock units, and/or a deferred compensation plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Credit Intermediation and Related Activities
• Number of Employees: 5,001-10,000 employees