Sr. Content Marketing Specialist

Vertafore•Denver, CO

37d•$65,000 - $75,000•Hybrid

About The Position

The Senior Content Marketing Specialist is a key contributor to Vertafore’s marketing initiatives, driving engagement and growth through high-performing, strategically aligned content. As part of the Carrier Demand Generation Marketing team, this role plays an important part in the full content lifecycle—from ideation and storytelling to creation and optimization across channels. The ideal candidate will create content that connects with our audience, crafting compelling narratives that increase awareness, build trust, and support demand generation goals. You are a strong storyteller who brings curiosity, attention to detail, and a results-oriented mindset to your work. With a forward-looking perspective, you leverage emerging technologies, including generative AI, to enhance creativity, efficiency, and impact. You are familiar with AI prompting, content generation tools, and using GPTs to help you identify topics, create, scale, and optimize content. Whether contributing to thought leadership, exploring new formats to reach our audience, or developing content that educates prospects on a product, you'll play a meaningful role in advancing Vertafore’s brand and helping insurance carriers succeed.

Requirements

Strong storytelling skills.
Curiosity.
Attention to detail.
Results-oriented mindset.
Familiarity with AI prompting, content generation tools, and using GPTs.

Responsibilities

Plays an important part in the full content lifecycle—from ideation and storytelling to creation and optimization across channels.
Create content that connects with our audience, crafting compelling narratives that increase awareness, build trust, and support demand generation goals.
Leverage emerging technologies, including generative AI, to enhance creativity, efficiency, and impact.
Familiar with AI prompting, content generation tools, and using GPTs to help identify topics, create, scale, and optimize content.
Contribute to thought leadership.
Explore new formats to reach our audience.
Develop content that educates prospects on a product.