Sr Consumer Insights Partner , Integrated Promotion Planning

Amazon • Austin, TX

13d

About The Position

We are looking for an experienced insights professional to join our WWGS Consumer Insights team. The ideal candidate will have solid qualitative and quantitative skills, be savvy at translating research findings into compelling narratives, and be a passionate advocate for the customer’s point of view.

Requirements

• Experience with and strong understanding of marketing and market research fundamentals including qualitative and quantitative market research techniques and methodologies, experimental design, questionnaire development, and statistics. Experience with quantitative trackers a plus.
• Able to answer business questions through an insights lens, including (but not limited to) questions related to brand, advertising development and measurement, strategic program measurement, product & category-specific needs.
• Solid leader and influencer who is able to lead autonomously and to drive cross-functional partner alignment on common, consensus-based decisions.
• Able to build subject matter expertise in a domain and serve as the primary point of contact in that area for business partners and research partners across the company.
• Able to balance business risk to research rigor when recommending and managing different types of custom and syndicated studies.
• Able to objectively interpret research, extract insights, link to strategies, and communicate in a motivating way.
• Strong oral, written and formal presentation skills, including ability to communicate complex ideas in a simple way, and ability to customize communication to different audiences, including to high-level leadership stakeholders.
• Highly collaborative & proactive relationship builder – enjoys working within and across teams, and values partnering on work with a variety of teammates and cross-functional partners.
• Approaches conflicts as opportunities; understands others quickly and can find common ground without compromising objectivity.
• Comfortable in a fast-paced work environment and can handle ambiguity and changing business priorities and questions.
• Self-starter and highly self-motivated, assumes personal accountability for results and performance.
• Working knowledge of syndicated data and analysis like Circana (IRI) or Nielsen scanner/panel.
• Bachelor's degree or equivalent, or 8+ years of professional experience
• Experience with both qualitative and quantitative consumer research techniques.
• Proven ability to objectively interpreting research, extracting insights, linking to strategies, and communicating in a motivating way.

Nice To Haves

• CPG, grocery, or retail industry experience

Responsibilities

• Serve as consumer advocate ensuring voice of consumer is represented in all business decisions.
• Collaborate with stakeholders in Marketing, Merchandising, Technology, Operations, and other functions across Amazon and Whole Foods Market to structure business questions and develop research learning plans based on business questions and objectives.
• Coordinate with internal stakeholders to acquire needed inputs, clarify knowledge gaps, and synthesizing findings.
• Execute new custom research as needed. Develop and present findings to stakeholders.
• Synthesize research findings and data from both primary and secondary research sources to create a comprehensive understanding of learnings around key business issues.
• Manage outside vendors/agency partners to execute consumer research and control costs.
• Manage research projects, ensuring that they meet time and budget parameters.

Benefits

• Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level