Sr. Director, Integrated Insights

SpringWorks Therapeutics•Bridgeport, CT

6d•$185,000 - $242,000•Hybrid

About The Position

The Senior Director, Integrated Insights leads the brand analytics, primary market research, and competitive intelligence functions to deliver integrated insights across primary and secondary data sources to inform brand decision making. This role serves as the primary DAI partner to the assets’ Marketing and Sales teams. The Senior Director will deliver and oversee business-driven insights and market analyses that support brand strategy and execution by identifying key business opportunities. This role will lead business performance reviews, reporting of KPIs versus goals, and development of the performance narrative, The Senior Director will leverage his/her leadership and influence to align cross-functional analytics and data resources and prioritize delivering answers to key business questions that inform decision making. In addition, this position will work closely with Forecasting to ensure high quality assumptions and to report performance versus forecast, explaining variances to help inform future action. The Senior Director will have two direct reports.

Requirements

Bachelor’s degree required, advanced degree preferred
10-12 year's experience in analytics, insights/market research, preferably all in Pharma or healthcare related field
5+ years of people leadership
Familiarity with Pharma data sources and suppliers
Familiarity with Pharma primary market research agencies and capabilities
Expertise in MS Office
Ability to work in matrixed team
Ability to influence without authority
Confidence in presenting to senior management
Model SpringWorks Leadership Principles to drive a collaborative function that embraces innovation and drives superior employee experience through growth management.
Embody the SpringWorks Values to act with empathy and humility to drive a culture that takes ownership and accountability for their individual and teams’ performance.
Strong interpersonal communication skills to collaborate with colleagues, stakeholders, and vendors effectively and clearly in a remote hybrid work environment.
Ability to travel occasionally including overnight stay driven by business need.

Nice To Haves

Oncology experience preferred
Familiarity with R, Python, SPSS or other programming language to analyze preferred
Ability to write SQL code to extract data preferred

Responsibilities

Identify strategic business needs and provide guidance to market research lead and brand analytics lead to scope projects to deliver the needed insights; ensure successful execution and value add and own the integrated insights annual plan which consists of key projects and budget management to deliver performance assessment and key insights to inform brand decisions
Provide insights necessary to develop an informed forecast model – ongoing refinement of disease epidemiology, product share, and impact of market events and lead team in analyzing internal and external data to understand market dynamics, brand performance, actionable HCP and patient segments, and commercial effectiveness and ensure quality and accuracy of analysis and market research delivered by the team
Possess strong understanding of analytical methodologies and primary market research methodologies and possess strong ability to synthesize insights into compelling narratives
Develop and deliver compelling learnings through HCP and patient-level analytics and research that guide strategic and tactical decisions
Play primary role as needed in larger scale, more complex market research initiatives
Effectively communicate results of complex analytical models and influence action to improve brand performance and develop metrics for measuring/improving promotional program execution; complete timely evaluation of program impact and response, including resource evaluation and digital analytics
Develop cross-functional brand team KPIs and monthly dashboard, including succinct brand team performance updates against key priorities, as guided by annual strategic brand imperatives in close partnership with brand lead and lead development of KPIs and goals; develop and track to effectively measures the commercial team's performance at the product level (accountability for the U.S.)
Establish and lead project teams towards monthly/quarterly business reviews, including quarterly brand insights meetings
Partner cross-functionally to integrate sub-national and account-based analytics and insights to communicate strategic and tactical recommendations for growth. Support targeting to inform approach, aligned to brand insights and analytics
Inform predictive analytics for lead generation and assess enhanced data acquisition for ongoing enhancements
Champion continuous enhancement of commercial reporting infrastructure to deliver critical insights to stakeholders efficiently and at scale and Coordinate with vendors: Manage key vendor relationship for DAI including analytics staff augmentation, market research partners, and CI partner
Identify optimal ways to integrate market research and analytics findings into insight narratives for the brand team, in still importance of integration with team
Effectively manage multiple projects with varying levels of engagement, scope, and specifications.
Coach and mentor new talent on analytics and market research methodologies
Be the source for integrated brand analytics to align cross-functional priorities, inform the promotional marketing mix, as well as national and subnational strategies for product growth.
Socialize results and recommendations of analysis/research to leadership, brand teams, field leaders, and other relevant stakeholders
Play lead role in preparation of insights and analysis to support executive level presentations, including quarterly business reviews and board presentations
Identify optimal ways to integrate market research and analytics findings into insight narratives for the brand team; in still importance of integration with team
Effectively manage multiple projects with varying levels of engagement, scope, and specifications.
Coach and mentor new talent on analytics and market research methodologies
Perform other duties and responsibilities as assigned.