Sr Director, Insights & Analytics, Immunology

Biogen•Cambridge, MA

1d•$230,000 - $316,000

About The Position

About This Role The Sr Director, Insights and Analytics Lead, will support the Immunology franchise by objectively defining and evaluating brand performance, enabling data-driven decisions, and proactively delivering actionable insights. This position offers an extraordinary opportunity to innovate and evolve Biogen’s industry-leading portfolio, improving patient outcomes for millions. Responsibilities include insights and analytics, including primary marketing research, secondary analytics, forecasting guidance, and competitive intelligence. As the key partner to commercial and marketing leadership, you will help identify & address the most important business problems facing the franchise. This role will partner directly with North America Leadership team members and Heads of Marketing, as well as functional leaders such as IT, to ensure a thorough understanding of our business insight needs, our data landscape, and how we leverage data to answer business questions efficiently and agilely Additionally, this role will lead the development of performance narrative and generation of insights supporting US brand / franchise strategy in collaboration with the franchise lead, brand lead, and (as appropriate) Global stakeholders.

Requirements

High Analytical Horsepower / Skillset – High comfort sourcing, manipulating, analyzing and visualizing data; ability to effectively present and defend analyses. Strong ability to use data and research to diagnose issues and test hypotheses for the commercial team.
Project / Deliverable Management Expertise – High proficiency with gathering and synthesizing qualitative and quantitative inputs into synthesized, actionable insights
Advanced Strategic Thinking – Able to independently design/identify the ideal approach to answering complex business questions pulling from all available internal/external data sources; able to draft synthesized outputs and drive beyond the raw output of the analysis to actionable insights; anticipates the next question(s) from management
Communication – Ability to deliver information & recommendations succinctly in verbal and written communications/deliverables; able to distill complex analyses into meaningful insights and conclusions for executive audiences
Executive Presence – High comfort in delivering and defending analyses/ recommendations to senior management
High Customer-Orientation – Acts as a service partner to marketing, sales and other functional teams
Collaboration – Able to collaborate effectively with various functional partners to probe/ask questions, gather required information for analyses, and participate as a value-added cross-functional partner
Deals Well with Ambiguity / Intensity – Operates well in a fast-paced environment driven by senior leadership requests and evolving business needs
Independence – Able to manage workload with limited guidance; effective managing to expectations and ability to scope/prioritize work with relatively high independence
Minimum 12+ years relevant experience with a life sciences company or consulting firm supporting the healthcare industry
Solid understanding of commercial business and industry standard datasets – script (IQVIA, Symphony, etc.), Patient (Specialty Pharmacies/Distributors), and Managed Care (Symphony, etc.).

Nice To Haves

Consulting background strongly preferred
Lupus and multiple sclerosis experience preferred

Responsibilities

Lead and manage the relationship with Franchise Leadership Team
Drive insights agenda: Scope, lead, and deliver cross-functional projects across core insights functions, including market research, forecasting support, competitive intelligence, brand analytics, and field analytics
Deliver high quality ad hoc analyses to leadership that offer clear recommendations in support of brand strategy
Proactively provide actionable insights to key stakeholders for both short term resource allocation decision and long-term strategy development
Collaborate with Advanced Analytics and Orchestration team and other Business Intelligence and Operations (BIO) teams to support initiatives to guide brand strategy and execution
Lead Integrated Customer Plan (ICP) and Annual Operating Plan (AOP) for CD&I, and provide commercial team with comprehensive performance, target audience, and market insights to support strategy & resource investment
Cultivate strong relationships and effective ways of working within MS Marketing team and amongst cross-functional teams (Sales, Marketing, Market Access, Medical, etc.), building consensus/buy-in amongst teams
Manage insights spend to allocated budget; pursue novel research methodologies that offer new capabilities and ways to optimize project efficiency
Partner effectively with leadership to ensure that key business decisions are based on data/fact-based analysis
Drive innovation in analytics and business execution to have impact on the business performance and investment strategy

Benefits

Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation