Director, Promotion Planning

Scripps-posted 8 days ago

Full-time • Manager

Hybrid • Atlanta, GA

1,001-5,000 employees

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Director, Promotion Planning Are you ready to shape the promotional strategy that drives viewership across multiple entertainment and news networks? The E.W. Scripps Company is seeking a Director; Promotion Planning to lead our promotional planning team and maximize audience engagement across our diverse portfolio of networks. You'll be at the forefront of strategic promotion planning, working with cutting-edge technology and cross-functional teams to ensure our content reaches and resonates with audiences across all platforms.

Provide strategic and tactical direction for a team of promotion planners, including managerial roles, who are responsible for scheduling on-air promotions appearing on our network's cable/satellite, over-the-air and over-the-top (OTT) streaming channels as well as PSAs, on-screen promotional graphics and sponsored elements
Constitute and ensure implementation of best practices for on-air promo and on-screen graphics planning and scheduling across all networks
Work with managers on your team to ensure that the planning needs for each network are met and workloads for managers and individual planners are balanced
Work closely with leadership across marketing, programming, research, sales operations, broadcast operations, and digital departments to ensure alignment of processes and priorities
Participate in strategic planning meetings and facilitate multifunctional project teams for on-air promotion tied to stunts and high-profile programming
Work closely with the research to incorporate ratings and other viewership data into the on-air scheduling strategy and assess the impact of promotion campaigns
Lead discussions with marketing leadership, creative and research to identify areas for promo scheduling optimization and develop testing recommendations where feasible
Advise on process improvements for promo inventory management and workflow
Serve as the administrator and main point of contact for promo and graphics scheduling software

BS/BA in related discipline or equivalent years of experience preferred
Generally, 10+ years of experience in related field preferred
Prior managerial experience preferred

Skilled at managing, motivating, and developing a team of managers who in turn manage their own direct reports
Proven ability to skillfully manage multiple projects at a time
Highly organized and flexible with the ability to quickly adapt to changing priorities
Orientation to tracking and measuring the impact from your efforts
Skilled at recognizing and implementing process improvements
Strong written and verbal communication skills, as well as ability to lead internal presentations
Ability to cultivate relationships with employees across departments and functional areas

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