Sr. Consumer Insights Analyst

Upstart•San Mateo, CA

22d•Remote

About The Position

Upstart is the leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. By leveraging Upstart's AI marketplace, Upstart-powered banks and credit unions can have higher approval rates and lower loss rates across races, ages, and genders, while simultaneously delivering the exceptional digital-first lending experience their customers demand. More than 80% of borrowers are approved instantly, with zero documentation to upload. Upstart is a digital-first company, which means that most Upstarters live and work anywhere in the United States. However, we also have offices in San Mateo, California; Columbus, Ohio; and Austin, Texas. Most Upstarters join us because they connect with our mission of enabling access to effortless credit based on true risk. If you are energized by the impact you can make at Upstart, we’d love to hear from you! The Team: The Growth Team is in charge of expanding Upstart’s reach to the millions of Americans without access to affordable credit. We are energized by the prospect of breaking ground in our field and making a positive impact on people’s financial lives. We are looking for a full-stack growth marketing manager who can help us grow our new products sustainably through compelling and creative ways. As a Sr. Consumer Insights Analyst, you will bring the voice of the customer to the decision making table. You will help identify our biggest gaps and build a program that addresses the highest priority of the business. Your work will generate valuable customer, competitive and market insights that will inform our product strategy, influence our go-to-market strategy, and enable us to create and execute campaigns that drive acquisition and retention. You appreciate and value the power of data to craft compelling, relevant, and relatable stories that breathe life into the numbers. Your innate curiosity will be your driving force, as you uncover the attitudes, behaviors, motivations, and choices of consumers, connecting the dots along the way.

Requirements

3-5 years of relevant consumer insights experience on the client-side or Market Research consultant side with proven expertise in analyzing and communicating insights in a digestible, actionable, storytelling manner to and for internal business partners
Fluent in a variety of research methodologies with core strength in quantitative approaches and analysis
Ability to develop and execute research projects end-to-end with minimal supervision
Strong project execution and organization skills, including handling multiple projects at once
Passion for building and maintaining strong stakeholder relationships, collaborating with cross-functional teams
Attention to detail, critical thinking, creative problem-solving, and a strong work ethic
Self-starter with a desire for continuous improvement and implementing new solutions
Demonstrated initiative and ability to work independently
Ever-curious attitude applied daily
Strong written and verbal communication skills
Bachelor's degree in business, marketing, or marketing research required

Nice To Haves

Experience in fintech or financial services
Skills in moderating and interviewing consumers

Responsibilities

Consumer Research: Design, execute, and analyze consumer research studies, including surveys, focus groups, and interviews, to uncover key insights and consumer needs.
Identify trends, patterns, and opportunities that inform product adoption and marketing strategies.
Collaborative Insights: Work closely with product managers, marketing teams, and leadership to translate consumer insights into actionable recommendations.
Collaborate cross-functionally to ensure consumer-centric decision-making and alignment across the organization.
Consumer Behavior Tracking: Contribute to research designed to monitor and track consumer behavior, including customer journey mapping, brand tracking, and NPS analysis.
Identify opportunities for optimizing the user experience and conversion rates across multiple touch points.
Competitive Analysis: Stay up-to-date with industry trends, competitor offerings, and market dynamics.
Conduct regular competitive analysis to identify gaps and opportunities, and provide recommendations to enhance our competitive advantage.
Customer Advocacy: Serve as a voice of the customer to senior management (C Suite- VPs and GMs), advocating for their needs and preferences.
Champion a customer-centric culture by fostering empathy and understanding among internal teams.

Benefits

Competitive Compensation (base + bonus & equity)
Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart
401(k) with 100% company match up to $4,500 and immediate vesting and after-tax savings
Employee Stock Purchase Plan (ESPP)
Life and disability insurance
Generous holiday, vacation, sick and safety leave
Supportive parental, family care, and military leave programs
Annual wellness, technology & ergonomic reimbursement programs
Social activities including team events and onsites, all-company updates, employee resource groups (ERGs), and other interest groups such as book clubs, fitness, investing, and volunteering
Catered lunches + snacks & drinks when working in offices