Sr. Consultant, Marketing Management

Nationwide•Columbus, OH

5d•Hybrid

About The Position

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care. Step into a high-impact role at the center of Nationwide’s annuity growth engine. As a Sr Consultant, Marketing Management supporting our specialized channel, you’ll own the marketing strategy for independent marketing organizations (IMOs) and key third-party firms—accelerating partnerships, strengthening producer loyalty, and positioning Nationwide as a trusted partner in the market. You’ll collaborate closely with sales to deliver the campaigns, tools and experiences they need in the field, ensure our brand shows up powerfully in this specialized space, and drive high-quality leads that fuel our ambitious growth goals. In this role, you’ll also represent Nationwide with important external partners—bringing our value story to life, elevating our thought leadership, and deepening relationships that advance both our brand and our business. If you thrive in a high-performing, collaborative team and want visible ownership of a channel strategy that truly moves the needle, let’s talk! This is a hybrid position located in Columbus Ohio, and you will be required to come into the office two days per week. It is our intention to fill this role in Columbus, Ohio or Scottsdale, Arizona. However, on occasion, applications from internal candidates working remotely who bring critical industry skills and relevant experience may be considered. #LI-AM1 #LI-HYBRID Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you! As a Senior Consultant, you'll lead the development and execution of marketing strategies using highly advanced marketing principles. You will execute on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviors. Additionally, we'll count on you to ensure a strong focus on end-to-end customer experience, delivering exceptional customer experience overall.

Requirements

Bachelor’s degree in marketing, business administration or related field; graduate degree highly desirable.
Typically, 10 or more years related professional experience in marketing, field sales management, insurance or related field.
Master’s degree may be substituted for a portion of the experience requirements as appropriate.
Prior marketing development and project leadership exposure/experience preferred.
In-depth knowledge of marketing methodologies, insurance and/or financial services products including regulatory environment, distribution systems, and customers preferred.
Knowledge of product distribution methods.
Ability to develop and review research studies, communicate research findings, market recommendations based on findings, develop and negotiate contracts/service agreements with internal/external contacts, and lead multiple projects planning projects.
Ability to function independently or in a team environment.
Demonstrates core marketing proficiencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications.
Command of and ability to understand and deliver customer focus, operating capabilities, and strategic capabilities.

Nice To Haves

Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus.
Additional licensing may be required to hold this position and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period.
Additional licenses/registrations may be required when new products and services are implemented.
If an associate fails to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.

Responsibilities

Leads in the development and execution of strategies and plans that ensure long term sustainable growth of the business.
Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
Leads sophisticated projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.
Leads creative development and provides specific feedback on look and feel and develops strong creative briefs.
Monitors emerging innovative trends in content, design and marketing tactics
Reviews and analyzes customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior.
Helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
Ensures programs are on strategy and on schedule.
May perform other responsibilities as assigned.

Benefits

medical/dental/vision
life insurance
short and long term disability coverage
paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date
nine paid holidays
8 hours of Lifetime paid time off
8 hours of Unity Day paid time off
401(k) with company match
company-paid pension plan
business casual attire