Sr. Marketing Consultant

LPL Financial • San Diego, CA

5d

About The Position

Where Ambition Meets Innovation Build a career that matches all your initiative with an impressive dose of innovation. From cutting-edge resources and a collaborative environment to the freedom to make an impact and more, you’ll find the ingredients you need at LPL Financial to shape your success while helping clients pursue their financial goals. Are you passionate, creative, and analytical about optimizing campaign results to drive results? Would you like to help people improve their financial acumen and build wealth for their future while growing financial advisors' businesses? Excited to learn more? If so, then this could be the role for you! Job Overview: The LPL Financial Marketing Solutions department is seeking a Senior Marketing Consultant with a high proficiency in all facets of digital and traditional marketing. In this position, you will act as a senior marketing consultant and main point of contact for 6 LPL advisors and their teams that are part of their practice. You will prepare a brand audit of their current marketing and identify opportunities and preferences to work toward the advisor's goals. You will execute a digital and traditional marketing strategy. You will combine your knowledge of the web, blogging, email campaigns, and social media as well as publishing with print, mail, and events to execute the marketing strategy for the advisors’ practices.

Requirements

• Bachelor’s degree in marketing, communication, a related field, or equivalent marketing experience.
• 5-7+ years’ experience in both traditional marketing and digital marketing.
• Core Competencies:
• Solid understanding of branding, PPC, SEO & SEM.
• Solid knowledge of CRM, inbound marketing tools, and web management
• Understanding of offset and digital print.
• Basic understanding of events and webinars.

Nice To Haves

• Experience with traditional advertising such as billboards, radio and print.

Responsibilities

• Report to the Marketing Manager of Marketing Solutions.
• Curate and implement digital marketing editorial calendars for each advisors’ blog, e-newsletter, email campaigns, digital ads, and social media platforms month over month to align with the advisor overarching goals.
• Generate an evaluation to consistently maintain each advisor’s website and blog to enhance as needed.
• Implement lead generation, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth for both LPL Financial and the advisors.
• Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic.
• Learn and produce each advisor’s marketing plan based on advisor preferences.
• Schedule and host regular weekly or bi-weekly discussions with the advisors.
• Maintain the advisor’s brand (logo, design treatment, etc.).
• Maintain their stationery and brochure.
• Collaborate with the advisor’s office staff to ensure cohesive messaging and communications while providing coaching with events and seminars.
• Collaborate with compliance to ensure content, brand, and messaging are approved.
• Conduct market research and share discoveries with each advisor.
• Work as a liaison to digital vendors.
• Work with LPL's current tools to integrate into their overarching plan.
• Provide feedback and program enhancements from the advisors.

Benefits

• LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees