Sr. Business Systems Analyst

Avalara • UNAVAILABLE, UNAVAILABLE

20h

About The Position

Avalara’s Marketing Technology team is seeking a senior business analyst to drive roadmap and delivery for its lead intake, enrichment, and routing services and the Marketo platform (MAU), which powers campaign execution. Reporting to the Director of Enterprise Systems, Marketing Technology, this role translates Marketing, RevOps, and Engineering priorities into a prioritized backlog with measurable outcomes. It connects lead-data quality with campaign delivery and provides visibility into how technical decisions affect pipeline speed and accuracy.

The role owns backlog prioritization across the MLE and MAU teams, defines acceptance criteria, and makes delivery trade-offs. It uses AI to help draft requirements, identify edge cases, analyze KPIs, detect patterns in data-quality and routing failures, and maintain current documentation. The analyst also governs Salesforce-Marketo field mappings and MSI usage, resolves schema drift and synchronization errors, and drives Workfront-to-Marketo automation patterns to reduce campaign build time.

Avalara describes itself as an AI-first company and expects employees to apply AI to business challenges, improve efficiency, contribute solutions, stay current with trends and practices, and share knowledge. The company offers a compensation package, paid time off, paid parental leave, and, for many employees, bonuses. Benefits vary by location and generally include private medical, life, and disability insurance. Avalara also supports diversity, equity, and inclusion and has eight employee-run resource groups with senior leadership and executive sponsorship.

Requirements

• Bachelor’s degree in Computer Science, Engineering, Information Management, or a related technical field, or equivalent professional experience demonstrating analytics, business operations, or technical program management.
• 6–10+ years of experience in MarTech product ownership spanning marketing automation platforms, CRM, and integrations.
• Hands-on project experience with go-to-market systems, Marketo architecture, and Workfront/Fusion or equivalent intake automation.
• Proven backlog ownership and cross-functional leadership involving Marketing, RevOps, Engineering, and Analytics.
• Strong understanding of lead lifecycle, enrichment, deduplication, and routing, as well as consent, tagging, and UTM alignment.
• Data fluency and comfort working with metrics, KPIs, and incident/root-cause narratives.
• At least 2 years of hands-on experience applying AI tools to product, backlog, and system-health monitoring, beyond familiarity with the concepts.
• Experience identifying AI-assisted monitoring use cases for platform health and performance indicators.
• Experience developing agents to support triage and issue resolution for data flows or other critical business use cases.

Nice To Haves

• Familiarity with Outreach and SDR workflows.
• Familiarity with server-side personalization and drafting patterns.

Responsibilities

• Drive the roadmap and delivery across lead intake, enrichment, and routing services and the Marketo platform (MAU).
• Translate Marketing, RevOps, and Engineering priorities into a prioritized backlog with measurable outcomes.
• Groom and prioritize the backlog across the MLE and MAU teams, write acceptance criteria, and make trade-off decisions about what ships next.
• Use AI to draft requirements and identify edge cases before they reach engineering.
• Track KPIs such as speed-to-lead, misrouting, and synchronization reliability.
• Use AI-assisted analysis to identify patterns in data-quality or routing failures.
• Govern Salesforce-Marketo field mappings and MSI usage, and resolve schema drift and synchronization errors.
• Drive Workfront-to-Marketo automation patterns that reduce campaign build time.
• Document roadmaps, project health, and playbooks, using AI to keep documentation current as systems evolve.
• Apply AI to product, backlog, and platform-health challenges; identify monitoring use cases and develop agents that support triage and issue resolution.

Benefits

• Compensation package
• Paid time off
• Paid parental leave
• Bonuses for many employees
• Private medical insurance (generally available; benefits vary by location)
• Life insurance (generally available; benefits vary by location)
• Disability insurance (generally available; benefits vary by location)
• Eight employee-run resource groups with senior leadership and executive sponsorship

What This Job Offers

• Job Type: Full-time
• Career Level: Senior