About The Position

We are seeking a Sr. Business Analyst with a strong focus on Digital Content, Content Supply Chain, Adobe technologies, Generative AI/Agentic AI, API Integration, and Life Sciences Domain Expertise. This role will drive the technical partnership with Adobe, oversee vendor delivery, monitor project milestones, and collaborate with cross-functional teams to design scalable content processes. A key aspect of this role involves leveraging Generative AI capabilities for compliant content generation, understanding API integrations, and documenting workflow requirements within the enterprise tech stack. Familiarity with enterprise architecture, digital content workflow tools, DAM, and production applications is essential. The ideal candidate will have experience mapping AI agent functions to source data, generating draft content, extracting metadata, and pushing digital content into downstream solutions via API connectivity. Responsibilities include documenting functional and technical requirements for the Master Orchestration layer's interface with adjacent legacy systems.

Requirements

  • Digital Content / Content Supply Chain BSA experience
  • Adobe expertise
  • GenAI/Agentic AI expertise
  • API Integration experience
  • Life Sciences Domain Expertise & Strategy
  • Strong technical background with a focus on Generative AI capabilities that generates and delivers compliant text.
  • Understanding of API integration, guardrails and complexities around it.
  • Enterprise Architecture Familiarity
  • Understanding of Digital Content Workflow tools, Creation tools, DAM, Production applications like AJO and other such tools.
  • Strong knowledge of API architectures for tools like Adobe Workfront, Adobe Express, Adobe Firefly, Adobe Experience Manager - Adobe Assets, Veeva Vault Promomats.
  • Strong understanding or experience in mapping the functioning of an AI agent to source data from a Workflow Orchestration tool like Adobe Workfront, use AI to generate draft text content, extract relevant data and meta-data from DAM, push digital content data into downstream solutions that provide API connectivity for consumption.

Responsibilities

  • Provide functional expertise in Content Supply Chain, Modular Content, Content Creation (both Derivative & Denovo) & Assembly, and Content Composition workflows.
  • Drive the "GNE x Adobe" technical partnership, serving as the front-line lead for product inquiries, feature requests, and technical troubleshooting.
  • Oversee and coordinate delivery activities with external vendors (System Integrators), ensuring technical builds align with functional designs and user stories.
  • Monitor project milestones, identify delivery risks, and manage cross-workstream dependencies to ensure on-time release execution.
  • Drive the technical implementation and enhancement of Adobe Express, Creative Cloud, and integrated Content Assembly platforms.
  • Collaborate with cross-functional teams to design scalable, reusable, and governed content processes.
  • Recommend process improvements and scalable content operating models aligned with enterprise content strategy.
  • Understand how digital marketing content flows through an enterprise tech stack to effectively translate and document Agentic AI BPM's workflow requirements.
  • Document functional requirements.
  • Collaborate with AI/ML developers to document technical requirements that describe how the Master Orchestration layer interfaces with adjacent legacy systems.
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