Creative Agency Sr Brand Strategy Manager

the LEGO Group•Boston, MA

3d•$134,750 - $202,126•Hybrid

About The Position

We're looking for an experienced strategist who uncovers opportunities and creates bold strategies that inspire breakthrough ideas and motivate consumers across their journey. The role of the Senior Brand Strategist is to help ensure the precise development and execution of extraordinary communications in support of LEGO’s marketing goals. The Senior Brand Strategy Manager is responsible for driving creative excellence through brand-led strategies that unlock growth, inspire famously effective marketing, and deliver commercial impact. Our LEGO Agency is the LEGO Group’s in-house agency, and we aspire to be one of the most creative agencies in the world (as well as the most playful). You will be joining a team of Strategists who collaborate closely with extraordinary marketing and creative talent to launch LEGO products, create new customer experiences, and tackle a variety of complex marketing challenges. Using an objective and insights-driven approach, we help refine and connect the LEGO brand with current and future customers in the Americas as well as all over the world.

Requirements

Demonstrated experience developing and delivering integrated brand strategy within an external creative or advertising agency environment is required
Extensive experience in strategic planning or similar strategy role, responsible for insight development and creative planning, and communication architecture
Keen understanding of, and extensive experience in, brand communications
Wide range of experience working on brands that have created breakthrough work that works
Background has experience working with, and building real, productive relationships with creative people who span many fields - advertising, video, interactive, print, retail
Fantastic writing skills, visual story-telling skills, and presentation skills
React quickly to new information, opinions and direction and strategically pivot when necessary
Strive to positively influence peer group and cross functional team members
Work within a flat hierarchy, be a real person an excellent teammate, supporting other Strategists and non-Strategists to succeed together
Passion for creating communication work that has an impact, that matters and that’s memorable
Proven experience as a storyteller and communicator; must have past examples of thought leadership

Responsibilities

Drive creative strategies that deliver exceptional marketing experiences, shift consumer behavior, and maximize brand and commercial growth
Translate business objectives, consumer insights, and data into breakthrough creative strategies and inspiring briefs
Lead cross-functional teams across creative, communications, and marketing to deliver culturally relevant, award-worthy campaigns with measurable impact
Own end-to-end campaign effectiveness, optimizing performance across audiences, channels, and brand and commercial KPIs.
Uncover culturally influential insights and craft compelling creative narratives that strengthen LEGO brand leadership and maximize marketing effectiveness
Apply strategic thinking across products, experiences, and channels to elevate creative excellence
Work closely and productively with the best creative and communications talent on the planet
Stay ahead of emerging consumer trends, creative thinking, and marketing platforms to continually raise the bar for innovation
Draw on many different sources of insight and knowledge to weave together a strong creative narrative to position LEGO as a leader in play for children and adults alike