Sr. Brand Strategy and CX Consultant

Blue Cross and Blue Shield Association•Chicago, WA

4d•Hybrid

About The Position

This position supports the development and execution of brand and experience strategies that advance, protect, and strengthen the BCBS Brand across the System and in partnership with Plans. Working primarily in Brand Strategy with a secondary contribution to Customer Experience, it translates research and consumer insights into strategic direction, develops brand and creative briefs, and synthesizes inputs into clear recommendations that inform brand decisions. It plays an active role in the System's brand and marketing leadership forums and contributes to customer experience programming where brand, marketing, and experience intersect. Provides strategic brand and marketing direction to the customer experience program of work, including the CXLC, ensuring alignment where brand, marketing, and experience converge across both Association and Plan engagement. Leads defined workstreams within the System brand strategy, in partnership with the Director of Brand Strategy, translating consumer insights and research into direction that activates the brand and delivers on the brand promise. Synthesizes research, consumer insights, and Plan inputs into clear strategic recommendations that inform brand decisions and prepare initiatives for leadership review, using AI-enabled tools to sharpen and accelerate the analysis. Develops strong brand and creative briefs that translate insights into brand and creative direction for internal teams and agency partners. Drives initiatives within the Brand Collaborative in partnership with Plans and cross-functional teams. Develops content and strategic recommendations for the Marketing Executive Council and advisory group, driving follow-through that aligns brand and marketing priorities across the System.

Requirements

BS or equivalent work experience
5+ Years Experience in brand strategy or marketing
Effective interpersonal skills including positivity, professionalism, persuasiveness, and courtesy with and a service-oriented mindset
Ability to communicate effectively with all levels of staff, including leadership
Excellent oral, written and presentation skills/communications
Solid time management and prioritization skills
Curious learner and passion for bringing people together for purpose.
Demonstrated analytical and problem-solving skills and ability to make connections.
Excellent communicator and connector with the ability to listen deeply to understand and distill information to identify gaps and opportunities.

Nice To Haves

Professional, Academy for Health Care Management (PAHM) - AHIP
Experience translating insights into strategy and innovation priorities for a brand.
Experience conducting competitor reviews and analysis.
Event coordination, logistics and execution experience for small to mid-size meetings, workshops or events.
Experience or understanding of customer relationship management tools (e.g. SalesForce, Hubspot, etc.)
Experience building a consensus to gain alignment across multiple stakeholders
Experience working in a highly-regulated industry
Workshop design
Familiarity of Human-Centered Design (HCD)/Design Thinking methods and tools.

Responsibilities

Translate research and consumer insights into strategic direction.
Develop brand and creative briefs.
Synthesize inputs into clear recommendations that inform brand decisions.
Play an active role in the System's brand and marketing leadership forums.
Contribute to customer experience programming where brand, marketing, and experience intersect.
Provide strategic brand and marketing direction to the customer experience program of work, including the CXLC.
Ensure alignment where brand, marketing, and experience converge across both Association and Plan engagement.
Lead defined workstreams within the System brand strategy, in partnership with the Director of Brand Strategy.
Translate consumer insights and research into direction that activates the brand and delivers on the brand promise.
Synthesize research, consumer insights, and Plan inputs into clear strategic recommendations that inform brand decisions and prepare initiatives for leadership review, using AI-enabled tools to sharpen and accelerate the analysis.
Develop strong brand and creative briefs that translate insights into brand and creative direction for internal teams and agency partners.
Drive initiatives within the Brand Collaborative in partnership with Plans and cross-functional teams.
Develop content and strategic recommendations for the Marketing Executive Council and advisory group.
Drive follow-through that aligns brand and marketing priorities across the System.