Sr. Brand Manager, e.l.f. Cosmetics

e.l.f. Beauty•Oakland, CA

6d•$110,000 - $140,000•Hybrid

About The Position

We are seeking a dynamic, visionary, and insight-driven Senior Brand Manager to lead global marketing efforts for e.l.f. Cosmetics—our flagship brand. This is a pivotal role responsible for driving disruptive 360° campaigns, leading cross-functional teams, and shaping how our brand shows up across the globe. You’ll be a key player in amplifying e.l.f.’s brand voice, pushing the boundaries of of innovation, and leading culture-forward marketing that sparks conversation, builds community, and drives business growth. As the day-to-day steward of the brand, you’ll connect strategy to execution—owning the brand plan end-to-end, from pipeline and go-to-market through in-market performance and retail sell-through.

Requirements

Bachelor’s degree in Marketing, Business, or a related field; MBA a plus.
7+ years of progressive brand management experience, ideally in beauty, CPG, or fashion, with proven success leading cross-channel 360° campaigns from concept through execution.
Demonstrated experience driving measurable brand growth across retail and digital channels.
Deep understanding of beauty industry dynamics, consumer behavior, pop culture, and digital innovation.
Strong analytical skills, with the ability to translate data and insights into brand strategy and in-market action.
Experience leading go-to-market planning and new product launches, including positioning, messaging, and channel strategy.
Strong leadership capabilities with experience managing and mentoring teams, as well as navigating complex cross-functional environments.
Excellent communication and stakeholder management skills, with the ability to influence at all levels of the organization.
A bias for action, comfort operating in a fast-paced and evolving environment, and a passion for building brands that move culture.

Responsibilities

Own the global brand strategy and annual brand plan for e.l.f. Cosmetics, translating vision into clear priorities, roadmaps, and measurable business outcomes.
Drive brand growth and profitability—monitoring sell-through, market share, velocity, and margin across channels and regions.
Establish e.l.f. as a category leader and culture-shaping brand, identifying white- space opportunities and portfolio gaps that fuel sustainable growth.
Own and execute global 360° marketing campaigns that challenge industry norms and inspire community engagement—across digital, social, influencer, ecommerce, retail, paid media, and experiential channels.
Lead global brand calendar strategy and planning, ensuring cross-functional alignment across product development, sales, integrated marketing, digital, creative, and retail teams.
Lead go-to-market planning for new product launches and brand moments—defining positioning, messaging, unique selling propositions, content pillars, and channel strategies.
Champion creative brief development and delivery, ensuring cohesive storytelling and consistent brand expression across every consumer touchpoint.
Leverage consumer insights, market analytics, and real-time data to optimize campaign performance and identify new ways to create brand love and cultural relevance.
Translate consumer, category, and competitive intelligence into actionable strategies that keep e.l.f. ahead of trends and ahead of the competition.
Track and report on key brand health metrics, sales analytics, and campaign ROI, using findings to refine strategy and drive continuous improvement.
Partner closely with Sales, Retail Marketing, and ecommerce teams to ensure the brand shows up powerfully and consistently across all retail and digital storefronts.
Drive commercial execution excellence—supporting retailer activations, assortment strategies, promotional programs, and joint business plans with key retail partners.
Inspire and lead a high-performing team of marketers and agency partners, fostering a culture of bold thinking, collaboration, and operational excellence.
Navigate complex cross-functional environments with influence and clarity, aligning stakeholders across product, finance, supply chain, creative, and international teams.
Coach and develop talent, building a team that is curious, courageous, and relentlessly consumer-obsessed.