Sr. Brand Manager, Retail Calendar
About The Position
Pizza Hut Canada is seeking a strategic, commercially minded Senior Marketing Manager, Retail Calendar to lead the planning and execution of integrated marketing campaigns. This role is crucial for translating business priorities into customer-facing initiatives that drive transactions, sales growth, and brand relevance, while fostering strong alignment and partnership with franchisees. The position reports to the Chief Marketing Officer and acts as a central liaison between various departments (Marketing, Digital, Operations, Finance, Supply Chain), franchisees, and agency partners to develop and execute an integrated annual marketing calendar. Responsibilities include overseeing national promotions, menu innovation launches, omnichannel campaigns, and local marketing activations, ensuring strategic planning, operational readiness, franchisee support, and flawless execution for every initiative. This is a highly cross-functional strategic role that combines commercial strategy, project leadership, franchisee partnership, consumer marketing, and performance optimization to achieve business objectives.
Requirements
- Strategic thinking
- Commercial mindset
- Experience in marketing calendar planning and execution
- Ability to translate business priorities into customer-facing campaigns
- Strong partnership and alignment skills with franchisees
- Cross-functional collaboration skills
- Project leadership abilities
- Consumer marketing experience
- Performance optimization skills
Responsibilities
- Lead the planning and execution of the integrated marketing calendar.
- Translate business priorities into customer-facing campaigns.
- Drive transactions, sales growth, and brand relevance.
- Build strong alignment and partnership with franchisees.
- Serve as the central connector across Marketing, Digital, Operations, Finance, Supply Chain, franchisees, and agency partners.
- Develop and execute an integrated annual marketing calendar.
- Ensure strategic planning, operational readiness, franchisee support, and flawless execution for all initiatives, including national promotions, menu innovation launches, omnichannel campaigns, and local marketing activation.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
