Sr. Brand Manager, Media Lead - Baxter Auto

Baxter Shared Services•Omaha, NE

3d•Hybrid

About The Position

Do you want to help transform the auto industry? Come let Baxter Auto show you just how Remarkable you can be! At Baxter, we are challenging the norm when it comes to both the car buying process and the employee experience. As a Baxter teammate, you are part of a growing company that strives for an inclusive culture, which is why we need you! We value individuals who: Stay curious by striving for continuous improvement Welcome differences by seeking, listening, and learning from diverse perspectives Make it matter by driving toward meaningful outcomes Win together by operating with a team-first perspective Be authentic by communicating with transparency and kindness Be caring by having an innate desire to help others At Baxter we encourage and support career development, job opportunities across multiple professions, an inclusive culture where everyone is a leader (from entry level up to general management), encouragement to be your authentic self, and an almost obsessive focus on the employee and guest experience. Combine that with market-leading benefits offerings and opportunities across multiple states, and we think you’ll agree that YOU BELONG AT BAXTER! Your Purpose as a Sr. Brand Manager, Media Lead: This role leads marketing strategy and performance across assigned stores while serving as the organization’s subject matter expert on paid media. As a key partner to General Managers and agency teams, it translates business objectives into integrated marketing plans aligned with inventory, sales goals, and local market dynamics. This position drives accountability in media investments, champions data-informed decision-making, and ensures brand standards, budgets, compliance, and digital execution are consistently delivered at a high level.

Requirements

Based in Omaha, Nebraska
Bachelor’s degree in marketing, communications, business administration, or business-related field required
10 years of experience leading and directing media planning activities within an organization required
Proficiency with Microsoft Office (Excel, PowerPoint, Word)
Excellent verbal, written, and data visualization skills
Must be at least 18 years of age and have a valid driver’s license to operate a motor vehicle

Nice To Haves

A team-first always perspective with a desire to win together attitude.
An innate desire to help others in all ways possible.
Dedicated to creating meaningful outcomes in everything you do.
Welcomes difference by seeking, listening, and learning from diverse perspectives.
Authentically communicates with transparency, empathy, and kindness.
Forever curious and motivated by a passion for continuous improvement.

Responsibilities

Act as main point of contact for all marketing team communications with store General Managers
Own the marketing & sales reporting for each store, communicating regularly with GMs to proactively identify insights, trends and opportunities
Collaborate with team leads & agencies to advise on best practices across marketing functions - delivering information and recommendations in a timely, professional manner
Attend at least one sales meeting per brand per month
Lead monthly marketing report out meetings
Light event planning (as needed, in collaboration with marketing and store teams)
Oversee and approve website changes, new tool integrations, and any other support tickets, work with admin support members to ensure timely completion
Collaborate with admin support to maintain an accurate master marketing budget for each store, ensuring budgets are communicated and approved with GM
Oversee manufacturer compliance and co-op program compliance/usage
Understand dealership tech stack, advise as needed in partnership with admin support
Develop store-specific marketing plans aligned to: inventory stock, sales objectives, and local market dynamics
Partner with paid media teams/vendors on: campaign strategy, messaging inputs, performance interpretation (not just reporting), and clear, data-driven recommendations to GMs
Own social content calendars for assigned stores; Ensure content aligns with brand standards, campaign priorities, sales focus areas; Coordinate with centralized social/creative resources
Personally and/or in collaboration with store social media ambassador, produce limited, high-impact content for Instagram, Facebook and TikTok; Focus on quality and relevance, not volume
Act as subject matter expert on media for the internal team and company
Oversee Baxter Auto Group’s paid media strategy, ensuring that strategies developed by our outside agency partners are executed at a high level on behalf of our group.
Hold agency partners accountable utilizing industry benchmarks and key business performance metrics to inform paid media investments.
Partner with General Managers and Brand Managers to detect changes in the market to allow further development of our paid media strategy (e.g. seasonality, competitor actions, consumer behavior).
Represent a best-in-class command of paid search and all other digital channels and their appropriate role within an integrated media strategy.
Work collaboratively with marketing staff to ensure understanding and adoption of best practices in media performance data analysis.
GA4 (Google Analytics) certified & platform team lead

Benefits

Competitive Pay: Commensurate with experience
Work Schedule: Hybrid Monday-Friday with WFH on Monday & Friday and in office Tuesday-Thursday
Comprehensive Benefits Offering: Market-leading medical plans including PPO, HSA, and FSA options; Multiple Dental (includes orthodontics) and Vision plans; Varying Vacation and Sick Leave available Day 1; 4 Week-Paid Parental Leave available Day 1; 401(k) Match with 100% vesting after 1 year and immediate eligibility at age 18; Short- and Long-Term Disability options; Accident and Critical Illness Plans; Basic Life, Pet, Legal, & Identity Insurance
Training and Development Opportunities for All Employees
Extensive Employee Discounts: Vehicle purchases, parts, service, hotels, travel, and more
Educational Reimbursement: General and specialized technical automotive degrees
Employee Assistance Programs
Paid Holidays: New Year’s Day, Memorial Day, Juneteenth, 4th of July, Labor Day, Thanksgiving, Christmas Eve, & Christmas Day

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