Senior Brand Media Lead, Programmatic

Whoop • Boston, MA

4d • $130,000 - $170,000 • Onsite

About The Position

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

As the WHOOP brand continues to grow globally, we’re looking for a Sr Brand Lead, Programmatic to help scale awareness and affinity through impactful, data-driven brand media. As a Senior Brand Lead, you will support and execute WHOOP’s global programmatic brand media strategy, with a focus on efficient reach and measurable brand impact. You’ll work closely with regional marketing partners and internal teams to plan, launch, and optimize brand media campaigns across markets.

This is a new role reporting to the Director of Brand Media and offers strong growth opportunities as WHOOP continues to scale.

This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.

Requirements

• 5–7 years of experience in programmatic media buying, ideally with brand-focused KPIs
• Hands-on experience working in DSP platforms
• Experience with campaign planning, execution, and optimization
• Strong analytical skills and comfort working with performance and brand metrics
• Collaborative mindset and ability to work cross-functionally
• Experience supporting global or multi-market media programs

Responsibilities

• Plan and execute programmatic brand media campaigns across key global markets
• Manage DSP media strategy and day-to-day media buying to drive efficient reach and brand awareness
• Partner with global marketing leads to develop market-level media plans
• Monitor performance and optimize campaigns to improve campaign efficiency and impact
• Collaborate closely with Marketing Analytics, Creative, Performance Media, and Consumer Insights
• Contribute to media reporting and analysis, helping connect media performance to brand health metrics
• Drive test and learn agenda to continuously improve programmatic effectiveness

Benefits

• competitive base salaries
• meaningful equity
• consistent pay practices
• benefits
• generous equity package

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed