Brand Media Lead

PMG•New York, NY

About The Position

As our Brand Media Partnerships Lead, you’ll join a team of collaborative, forward-thinking media experts who are passionate about helping brands connect with their audiences in meaningful ways. You’ll work closely with cross-functional teams and media partners to shape the future of client campaigns, combining creativity and data-driven strategies to deliver measurable results. This team thrives on innovation, valuing diverse perspectives and fresh ideas to solve challenges and drive success. In this role, you’ll have the opportunity to mentor team members, contribute to high-impact projects, and foster strong partnerships across Publisher Partnerships, Display, Video/CTV, Audio, and other channels. If you’re looking for a role where your expertise, leadership, and strategic vision can make a real difference, we’d love to have you on board.

Requirements

4+ years in digital media strategy, campaign management, media partnerships, or a related field, with a bachelor’s degree or equivalent experience.
Proficiency in account planning and brand media, enabling you to lead strategic and impactful media campaigns.
Hands-on experience with content creation, supporting effective media operations and delivering compelling storytelling in partnership with media publishers.
Ability to work on a cross-functional team to ensure cohesive, 360-degree media strategies.
Experience working with programmatic platforms and partners (e.g., DV360, The Trade Desk), with a solid understanding of audience segmentation, real-time bidding, and inventory curation.
Ability to translate complex programmatic performance data into clear, actionable insights that support client strategy and campaign evolution.
A strong understanding of marketing metrics, planning and analysis, and market research and consumer behavior to drive data-informed strategies.
Expertise in tools like Adobe Analytics, Google Analytics, and Microsoft Excel to analyze data, provide actionable insights, and improve performance.
Exceptional partner management skills, fostering trusted relationships with media partners and internal teams to drive innovation and success.
A collaborative approach to mentoring and supporting junior team members, fostering their growth and development.
A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

Responsibilities

Strategically lead the execution of cross-channel media campaigns, ensuring top performance and client satisfaction.
Oversee media operations, including partner management, optimization, and in-depth performance analysis across Publisher Partnerships, Display, Video/CTV, Audio, and more.
Lead programmatic media strategy and execution in partnership with internal trading teams and DSP partners, ensuring alignment with broader media goals.
Stay current on programmatic trends and technologies, identifying opportunities to integrate innovative solutions into cross-channel plans.
Build and maintain strong, strategic relationships with media partners to drive impactful campaigns and innovative solutions.
Identify and negotiate with key publishers to effectively reach target audiences, leveraging your expertise to maximize value.
Deliver regular updates and actionable insights to clients, showcasing campaign results and offering recommendations for improvement.
Mentor and support junior team members, contributing to their growth and development within the field.
Collaborate on high-impact, cross-agency projects that push the boundaries of innovation and deliver measurable client success.

Benefits

Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet's health and your finances.
Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits: Access support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.