Sr Brand Designer, Brand Creative - Games

Mattel•El Segundo, CA

22h•$95,000 - $119,000•Onsite

About The Position

The Games Brand Creative team is seeking a highly skilled Senior Brand Designer to support some of the most iconic games in the world including UNO, Pictionary, Magic 8 Ball, Phase 10 and more! This role is ideal for a strong conceptual and executional designer with deep experience in key art development, brand systems, and graphic design. The Senior Brand Designer will play a critical role in building compelling visual storytelling across global campaigns and consumer touchpoints, while helping define and maintain brand guidelines. This is a hands-on design role requiring a high level of craft, strong typography and composition skills, and the ability to art direct external vendors and agency partners to ensure excellence and brand consistency.

Requirements

5-7+ years of experience in graphic design or brand design (agency or in-house)
Demonstrated experience working on consumer brands, entertainment, or lifestyle categories preferred
Bachelor’s degree in Design, Graphic Design, Advertising, or related field (BFA preferred)
Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign required)
Proficiency in Microsoft applications- Word, Excel, PowerPoint and other presentation building tools.
Experience in print and digital design; social or experiential experience a plus.
Familiarity with AI tools (e.g., ChatGPT, Adobe Firefly) to support creative development.
Strong understanding of print production and digital asset specifications
Strong conceptual thinker with the ability to translate insights into powerful visual storytelling.
Exceptional graphic design skills with expertise in typography, layout, color theory, and composition.
Proven experience developing key art and campaign visual systems for consumer brands.
Experience building and maintaining comprehensive brand guidelines.
Detail-oriented with a strong eye for craft and consistency.
Thrives in a fast-paced, matrixed organization.

Nice To Haves

Experience with motion and presentation tools (After Effects, Figma, Keynote, or similar) a plus

Responsibilities

Design and develop key art systems for global campaigns, product launches, and franchise initiatives.
Translate brand strategy into compelling, consumer-centric visual solutions across retail, digital, social, packaging, and experiential.
Develop, evolve, and enforce brand guidelines and visual identity systems.
Ensure cohesive and consistent visual execution across all consumer touchpoints.
Prepare production-ready files and oversee asset development to ensure quality, accuracy, and adherence to brand standards.
Collaborate cross-functionally with Marketing, Packaging, Product Design, Content, and Global teams to set brand guidelines and bring campaigns to life.
Manage multiple projects simultaneously while maintaining high creative standards and meeting timelines.