Sr. B2B Marketing Manager, New Homes

News Corporation•Austin, TX

52d•Onsite

About The Position

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions. Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance. Shape the future of how builders connect with homebuyers. At Realtor.com , we're building the best open marketplace in real estate-by and for the industry. We help millions of Americans find their way home while championing the agents, brokers, and builders who make it possible. As our Sr. B2B Marketing Manager, New Homes, you'll create and deliver marketing programs that help builders succeed with Realtor.com . From demand generation and sales enablement to content, product launches and events, you'll execute strategies that grow engagement, retention, and revenue-establishing Realtor.com as the most trusted digital partner for builders. If you're a builder-focused marketer who thrives at the intersection of strategy, storytelling, and execution-this is your chance to make an industry-wide impact.

Requirements

Bachelor's Degree or equivalent with 8+years of B2B marketing experience (preferably in real estate, new construction, or related industries).
Proven results in demand generation, sales enablement, and event marketing.
Strong content development and storytelling skills for B2B audiences.
Experience working cross-functionally with sales, product, and creative teams.
Comfortable with CRM platforms (HubSpot preferred) and marketing automation.
Strong analytical mindset with experience reporting on KPIs and campaign performance.
Excellent project management skills and ability to juggle multiple initiatives.
Embrace a scrappy, hands-on mindset-willing to tackle any task, big or small, and push boundaries to find innovative solutions.

Responsibilities

Own end-to-end event marketing execution -driving pre-, during-, and post-event initiatives that deliver on key goals.
Partner with the events team to plan, coordinate, and execute Realtor.com's presence at industry conferences and trade shows.
Support event activations, including logistics, content, and builder engagement.
Identify and prepare speakers for Realtor.com and industry stages (trade shows, webinars, panel discussions).
Produce thought leadership and research reports that elevate Realtor.com's industry expertise.
Own the creation and scaling of sales playbooks, ROI calculators, and builder case studies that shorten sales cycles and increase retention
Manage builder-facing content across digital, CRM, and social channels.
Test and scale demand-generation tactics across channels (events, partnerships, email, social, paid).
Manage Realtor.com's builder-facing digital presence (blogs, resource hubs, newsletters).
Execute builder marketing plans and campaigns that align with the B2B (Builder) marketing strategy, driving pipeline growth, deal velocity, and renewal uplift for Realtor.com builder products.
Leverage research and insights to uncover new opportunities and deliver actionable recommendations.
Partner with sales teams to identify and activate high-impact marketing opportunities.
Lead go-to-market strategy for builder-facing product launches and enhancements.
Collaborate with product and product marketing teams to develop positioning, messaging, and training materials.
Ensure internal stakeholders are aligned and equipped for successful launches.
In collaboration with the Research & Insights team, support development and measurement of builder NPS, ensuring customer feedback directly informs marketing strategies and product improvements.
Track and analyze campaign performance, reporting regularly to leadership.
Continuously optimize programs to improve ROI, lead quality, and customer retention.
Act as the business partner to Sales and Product, translating builder needs into marketing strategies that drive revenue and retention.
Collaborate directly with Product to ensure builder-facing launches are positioned to win in-market, and support roadmap prioritization with marketing insights.
Collaborate closely with internal and external stakeholders to ensure consistent messaging and execution.