Sr. Audience Outreach Advisor

Leadership Conference Education Fund•Washington, DC

18h•Hybrid

About The Position

The Leadership Conference is seeking a Sr. Audience Outreach Advisor to join our Communications Department. Reporting to the VP, Communications, the Sr. Audience Outreach Advisor will have experience directing audience outreach via social media, email, and emerging digital platforms. The ideal candidate is a strategic and innovative collaborator passionate about experimenting with new forms of digital engagement and having excellent news and editorial judgment. This position is an individual contributor and is a part of the collective bargaining unit. The Sr. Audience Outreach Advisor will be eager to help The Leadership Conference develop new relationships with diverse audiences, expand onto new platforms and technologies ensuring the organization’s diverse body of work is presented accurately and engagingly to a broad digital audience.

Requirements

A minimum of 3 years of policy advocacy and/or political communications experience is required, and in nonprofits is preferred.
A Bachelor’s degree or equivalent in education and experience.
Proven commitment to civil and human rights with a passion for the issues represented by The Leadership Conference; having strong interpersonal skills and a collegial working style.
Minimum of 3 years cross-functional senior management experience in a communications department; having excellent news judgement, writing, and editing skills with a strong attention to detail.
Practical experience managing multiple institutional social media accounts, enterprise email, and SMS outreach, preferably for a research or news organization; experience with CRM systems such as Blackbaud Luminate a plus.
Must have experience executing paid social and digital media advertising, and pixel placement across various platforms (i.e. Meta, LinkedIn, Google Ads Manager, TikTok, YouTube).
Experience with live and streamed event management, media clipping support, television and multi-media audience engagement a plus.
Strong project management skills with an ability to support SEO and AI tool integration to enhance digital marketing, customer experience, and workflow effectiveness
Ability to A/B test digital content and apply audience segmentation, testing, and targeting to drive efficient results and wider best practices a plus.
Ability to work quickly and accurately while meeting deadlines; must be able to work some weekends or evenings as needed.

Nice To Haves

Experience with CRM systems such as Blackbaud Luminate
Experience with live and streamed event management, media clipping support, television and multi-media audience engagement
Ability to support SEO and AI tool integration to enhance digital marketing, customer experience, and workflow effectiveness
Ability to A/B test digital content and apply audience segmentation, testing, and targeting to drive efficient results and wider best practices

Responsibilities

Lead the planning, direction, production, and promotion of The Leadership Conference’s social media, email, SMS, and other digital platforms for multi-generational diverse audiences.
Measure the effectiveness of outreach initiatives, as a data-driven strategist responsible for monthly metric reporting and recommending insights toward refining strategies to improve engagement.
Advise, develop, and coordinate narrative and storytelling strategies for editorial calendar and campaign planning for direct audience outreach with key performance indicators (KPIs) to measure the success of audience growth initiatives.
Apply innovative direction and collaborate with communications, design, video, and Advocacy & Programs department staff across the organization to create compelling, high-quality content for The Leadership Conference’s digital platforms.
Work with organizational leadership to develop campaigns in support of larger communications and outreach goals of The Leadership Conference.
Advise on best practices for The Leadership Conference audience outreach, engagement, acquisition, and reputation management.
Work with supervisor and team to plan and execute paid social and digital advertising campaigns.
Support on and offline event planning and execution of events, webinar platforms, workshops, presentations, and partnership initiatives that promote the organization’s mission and programs.
Keep abreast of the latest trends in audience engagement via social media, email, SMS, and emerging platforms and technology (i.e. text posts, infographics, video, online polling).
Perform other duties as necessary and related.