Sr Associate, Toy Marketing, Dolls

Mattel•El Segundo, CA

16h•$92,000 - $115,000•Hybrid

About The Position

The Portfolio Dolls team is seeking a Sr. Marketing Associate to bring incredible properties like KPop Demon Hunters, Disney Princess, Frozen and Wicked to life with our iconic dolls. As a member of our Global Brand Team, you’ll partner closely with licensors and cross-functional teams across Mattel to create the product line, drive business strategy and develop strong marketing assets for an exciting and fast-paced portfolio.

Requirements

2+ years experience in marketing, preferably in product development
Ability to comfortably collaborate with creative, engineering and manufacturing teams
Excellent at storytelling, presentations and influencing leadership. Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
Ability to leverage analysis and insights to support product recommendations and distribution strategies
Highly organized, independent and detail-oriented with strong follow-up skills
Strong time management, planning and project execution skills
Strong interpersonal skills with the ability to build solid collaborative relationships

Responsibilities

Support team in gaining buy-in across all levels and with licensors, as well as executional commitment from internal partners to activate across key markets and key lines of business
Contribute to development of 3 – 5 year toy product roadmaps, balancing innovation and refresh cycles
Support the toy pricing architecture and competitive positioning decisions through market analysis and business recommendations
Work closely with the Product Design, Packaging and Development teams to bring compelling toys to market on time and on budget, backed by Consumer Insights
Prepare competitive analyses tracking consumer trends and brand performance to identify key opportunities in the market
Collaborate with Associate Marketing Manager to report on toy business performance (revenue, margin, SKU productivity)
Partner with Brand Marketing to develop storytelling for global marketing campaigns and assets
Facilitate relationship with licensors by developing strategic communications and maintaining key planning materials to support timely decision-making
Coordinate key product development activities, including sample requests, asset distribution and licensor meeting logistics, to support cross-functional alignment and on-time execution
Present with confidence to drive brand strategy and products