Sr Associate Toy Marketing, Die-Cast
About The Position
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. What Your Impact Will Be: Assist on the Die-Cast segments of the Hot Wheels team Support the development of toy strategy by segment. Support the toy pricing architecture and competitive positioning. Assist in gathering consumer/play insights specific to toy usage and play patterns. Collaborate with Design/R&D to bring toys from concept to shelf. Support toy business performance (POS performance and SKU metrics: revenue, margin, productivity). Provide input to Brand Marketing on packaging, messaging, and feature storytelling.
Requirements
- 2+ years experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
- Project management skills: potential to manage complex product development timelines.
- Strong quantitative/Analytical/financial skills (forecasting, pricing, SKU productivity and competitive analysis).
- Financial acumen: Experience with P&L management.
- Experience partnering with cross functional teams (ie design and manufacturing).
- Communication skills: Excellent at storytelling, presentations, and influencing team.
Responsibilities
- Assist on the Die-Cast segments of the Hot Wheels team
- Support the development of toy strategy by segment.
- Support the toy pricing architecture and competitive positioning.
- Assist in gathering consumer/play insights specific to toy usage and play patterns.
- Collaborate with Design/R&D to bring toys from concept to shelf.
- Support toy business performance (POS performance and SKU metrics: revenue, margin, productivity).
- Provide input to Brand Marketing on packaging, messaging, and feature storytelling.
Benefits
- competitive total pay programs
- comprehensive benefits
- resources to help empower a culture where every employee can reach their full potential.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
