Sr Associate, Marketing Tech & Automation

Home Chef • Chicago, IL

24d

About The Position

Home Chef is seeking a Sr. Associate of Marketing Technology & Automation to support the technology, data, automation, and technical execution capabilities that power their customer lifecycle marketing strategy. This role will partner closely with the Lifecycle Marketing team to translate marketing strategies and campaign requirements into scalable, technically sound solutions across the marketing technology ecosystem. The position is highly hands-on, focusing on building, maintaining, validating, and troubleshooting lifecycle marketing campaigns across email, SMS, and push throughout the customer lifecycle. The ideal candidate will possess strong marketing automation and tactical execution skills, a deep interest in marketing technology, data, and automation, and be detail-oriented and operationally disciplined.

Requirements

• 3+ years of hands-on experience in marketing automation, executing lifecycle marketing campaigns.
• Strong experience building event-driven customer journeys using behavioral triggers, customer data, audience segmentation, and multi-channel automations.
• ESP experience, Salesforce Marketing Cloud or major enterprise ESP.
• Basic SQL knowledge for validating customer data.
• Strong understanding of email marketing fundamentals and lifecycle marketing best practices.
• SFMC Marketing Cloud Engagement Specialist Certification.
• Strong AMPscript knowledge for dynamic content setup and A/B testing.
• Experience with a Customer Data Platform (CDP).
• Experience using Figma in collaboration with Lifecycle & Creative teams.
• Familiarity with email testing platforms, such as Email on Acid.
• Completion of a four-year degree program in a related field.

Nice To Haves

• Simon AI is a big plus.

Responsibilities

• Partner closely with the Lifecycle Marketing team to translate campaign strategies, briefs, and requirements into executable campaigns, leveraging marketing technology platforms and data solutions.
• Develop and troubleshoot complex, multi-step automations and/or journeys, including decision rule logic, wait conditions, data extension targeting, audience filters, re-entry rules, and cross-channel messaging.
• Build, edit, and maintain highly dynamic email templates, content modules, and assets using HTML & CSS, as well as AMPscript conditional logic, fallback handling, personalization, loops, and lookups.
• Troubleshoot ESP campaign setup and execution issues, escalating more complex technology or data issues as needed.
• Execute day-to-day activities within the CDP to ESP pipeline, including audience creation & segmentation, flow creation, scheduling, testing, and deployment.
• Partner with the Lifecycle Marketing team to leverage CDP capabilities with customer data to support targeting, personalization, and lifecycle marketing strategies within the ESP.
• Support the ongoing maintenance of segmentation, flows, and other operational assets.
• Document technical processes, campaign architecture, platform best practices, and operational workflows to improve team scalability and knowledge sharing.
• Own technical QA for lifecycle marketing campaigns, including Salesforce Marketing Cloud pre-send validation, audience validation, render testing, link testing, personalization checks, automation testing, and journey verification.
• Test and validate triggered communications, customer journeys, automations, and cross-channel campaign experiences prior to launch.
• Investigate unexpected campaign behavior, data discrepancies, automation failures, and other technical issues, partnering with Data or other teams as needed.
• Establish and maintain operational QA processes and best practices that improve campaign accuracy, reliability, and scalability.
• Provide technical guidance and support to Lifecycle Marketing throughout campaign development and execution.
• Provide cross-functional support for external stakeholder teams leveraging SFMC, reporting requests, and platform administration.

Benefits

• Medical, dental, vision, life and disability insurance available
• Paid holidays, sick time and vacation time
• 401k program
• Flexible spending accounts for qualified medical, dependent care, parking, or transit expenses

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level