Sr. Associate Manager, Precision Media
About The Position
Taco Bell is seeking a Senior Associate Manager of Precision Media to lead and scale its integrated paid media strategies across first-party programs, focusing on loyalty acquisition and e-commerce retention. The role involves expanding the known customer base through app acquisition and increasing value from existing customers by reducing churn and boosting repeat purchase frequency. The position will utilize a full-funnel media mix including digital, paid social, mobile, programmatic, search, and video, and will champion innovative media opportunities. The Senior Associate Manager will collaborate with external media agencies and internal teams (Digital Product, Brand, Creative, Insights & Analytics) for campaign execution, manage the loyalty media budget, and partner with MarTech for tracking and deep-linking infrastructure. The ideal candidate will have a strong analytical mindset, experience with test-and-learn roadmaps, and a proven ability to optimize KPIs for measurable retention and customer lifetime value.
Requirements
- 6+ years of customer-led media experience (agency, AdTech, or client-side).
- Proven track record in cross-channel media planning and buying across digital channels.
- Deep expertise in Paid Social, Programmatic, Search, and App Performance Marketing (App Install campaigns) is a plus.
- Experience leveraging first-party data or Customer Data Platforms (CDPs) to build advanced audience segmentation and suppression strategies.
- Creative yet strategic approach to campaign management with success in split testing, conversion rate optimization (CRO), and designing media-supported promotional frameworks, offers, or gamification elements that drive repeat behavior.
- Highly analytical thinker focused on data-driven marketing and familiar with key loyalty performance metrics, including Customer Lifetime Value (LTV), retention rates, churn reduction, and purchase frequency.
- Understanding and knowledge of MMP platforms like AppsFlyer is a plus.
- Expert collaborator with the ability to influence, drive efficiency, and lead change across diverse teams (including Brand, Insights + Analytics, Creative, and Digital Product).
- Strong project management, organization, and budgeting skills with the ability to manage multiple time-sensitive projects in a fast-paced environment.
- Excellent presentation and communication skills, with a proven ability to distill complex data and strategies clearly for stakeholders at all levels.
- Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.
Nice To Haves
- Deep expertise in App Performance Marketing (App Install campaigns).
- Understanding and knowledge of MMP platforms like AppsFlyer.
Responsibilities
- Partner with internal team leads to design, execute, and lead targeted, integrated paid media campaigns that drive new user acquisition, customer recovery, app engagement, and retention.
- Collaborate with the Digital Product and Product teams to develop app download campaigns, leveraging compelling messaging to expand the known user base and increase digital transactions.
- Oversee first-party audience orchestration across ad platforms, ensuring customer segments (e.g., New, Lapsed, Retention) are accurately targeted, refreshed, and suppressed.
- Lead agencies of record and external media partners to build integrated media plans, gather campaign inputs, and align on go-to-market strategies.
- Oversee end-to-end project management to fuel media campaigns and plan execution across internal departments, including Brand, Creative, Digital, Insights, and Legal.
- Partner with the MarTech team to ensure proper tracking infrastructure, deep-linking, and attribution models are flawlessly executed across all digital media touchpoints.
- Establish structured, customer-led media tests and test-and-learn scenarios to continuously innovate, accelerate performance, and create first-to-market opportunities for disruptive Loyalty campaigns.
- Oversee ongoing optimization efforts to maximize media plan efficiency.
- Manage and track the Loyalty media budget—ensuring accurate forecasting, optimal fund allocation, and efficient media pacing—while leading regular reporting on customer acquisition and retention efforts.
Benefits
- Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
- Onsite childcare through Bright Horizons
- Onsite dining center and game room (yes, there is a Taco Bell inside the building)
- Onsite dry cleaning, laundry services, and carwash
- Onsite gym with fitness classes and personal trainer sessions
- Up to 4 weeks of vacation per year plus holidays and time off for volunteering
- Generous parental leave for all new parents and adoption assistance program
- 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
- Comprehensive medical & dental including prescription drug benefits and 100% preventive care
- Discounts, free food, swag
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
