Sr. Associate Brand Manager NutriGrain & Special K

Mars•Chicago, IL

22d•$108,160 - $148,720•Onsite

About The Position

Accelerator, a global Division of Mars Snacking, is seeking a growth-minded marketer with a passion for shaping brands and strong general management skills to join as an Associate Brand Manager. This role supports Nutri-Grain and Special K, reporting to the Sr. Brand Manager. The position drives growth in the better-for-you bar category by delivering best-in-class, full-funnel marketing and commercial plans, while also supporting key day-to-day business needs and strategic initiatives. The company combines the scale of Mars with the agility of a start-up, aiming to accelerate the future of snacking by delivering products consumers love today, discovering category-shaping innovations for tomorrow, and developing entrepreneurial teams.

Requirements

Bachelor’s degree in marketing or related field
2+ years of experience in brand management, CPG marketing or related field
Demonstrated strength in leveraging marketing competencies and strategic insights to inform brand strategy/action plans
Strong data-driven analytical skills
Financial proficiency and experience managing a budget
Familiarity with brand positioning, innovation and project leadership, commercial strategies

Nice To Haves

MBA is an asset

Responsibilities

Serve as a leader/partner with cross-functional counterparts such as Innovation, Finance, Sales, R&D, Media Supply Chain, Insights and others to deliver against business objectives.
Develop brand and innovation strategies partnering with the Brand Manager and cross-functional teams to analyze the business and transform consumer, category and business insights into action plans to deliver business.
Lead consumption and in-market brand analysis to diagnose, understand and communicate business drivers and performance.
Lead full-funnel budget tracking and prioritization across full-funnel tactics in support of full-funnel media strategies and commercial priorities.
Support key marketing initiatives including social, influencer, national media, and omni-channel activations in partnership with agency teams, while analyzing business performance to generate actionable insights that inform strategy.
Lead the commercialization of ideas that support key business objectives, applying project management skills to balance multiple initiatives with the support of business partners.
Protect and strengthen each brand’s positioning, identity, and distinctive assets while ensuring consistent, relevant execution across consumer and customer experiences.
Champion the brand with a proactive, externally-minded approach, anticipating key next steps, providing recommendations and operating with a bias for action.