Sr. Art Director

Smartly•New York, NY

43d•$80,000 - $120,000•Hybrid

About The Position

As an Art Director on Smartly’s Global Creative Service team, you’ll combine creative thinking, technology, and data to build paid social campaigns for leading global brands. You’ll work directly with clients to shape visual strategies and turn ideas into high-quality, scalable creative, while exploring how AI, automation, and Smartly’s technology can make creative work more effective.

Requirements

Strong experience creating and leading paid social advertising in an agency, digital agency, or in-house creative environment.
A portfolio demonstrating both conceptual thinking and high-quality, performance-focused digital advertising.
Strong knowledge of social and digital advertising platforms such as Meta, TikTok, Snapchat, Pinterest, Google, and YouTube, including their formats and placements.
Deep understanding of design, video production, and editing, with a strong eye for branding and visual quality.
Experience working directly with advertisers or clients, translating business needs into clear creative strategies and concepts.
Confidence using data and campaign performance insights to inform creative decisions and improve advertising.
Experience collaborating across disciplines, particularly with product managers, developers, strategists, or other technical partners.
An understanding of SaaS and scaled creative technology, with curiosity about how AI and automation can improve creative workflows.

Responsibilities

Lead the creative development of paid social campaigns, taking ideas from initial concepts through production and delivery.
Partner directly with clients to define visual strategies and translate their brand and business goals into effective digital advertising.
Create scalable, cross-channel and full-funnel creative campaigns for global advertisers across platforms including Meta, TikTok, Snapchat, Pinterest, Google, and YouTube.
Use campaign performance data to understand what is working and turn those insights into creative recommendations and new iterations.
Apply Smartly’s creative capabilities, including templating, automation, scaling, and AI-powered tools, to produce high-quality creative efficiently.
Collaborate with the Global Creative Director and cross-functional partners to demonstrate what is possible with Smartly’s creative technology and help grow client relationships.
Work with product managers and developers to provide feedback on creative functionality and contribute to the development of tools that support scaled creative production.
Advise clients and internal teams on creative best practices across digital media and emerging advertising formats.