Sr. Analyst, Social Media Content, Firehouse Subs, US&C

Restaurant Brands International•Jacksonville, FL

41d•Onsite

About The Position

Restaurant Brands International Inc. (RBI) is a leading global quick service restaurant company with a portfolio of iconic brands including Firehouse Subs. RBI is seeking a Social Media Sr. Analyst for Firehouse Subs to create social content and manage all activities across owned social channels. This role is crucial for ensuring social content is culturally relevant, aligned with brand priorities, and optimized for platform performance to drive engagement and brand love. The position involves managing the editorial calendar, content development, community engagement strategy, and performance monitoring, reporting to the Social Media Sr. Manager. RBI operates on a 5-day in-office work schedule to foster collaboration.

Requirements

2+ years of experience in social media, digital content, or social strategy
Experience managing organic social content for a brand or agency
Strong understanding of major social platforms and evolving trends
Experience working with social media management, publishing, and listening tools
Ability to manage multiple priorities in a fast-paced, culturally driven marketing environment
Experience managing or mentoring team members
Experience working on consumer brands, QSR, retail, or entertainment brands

Responsibilities

Lead the development and execution of always-on organic social content across owned platforms.
Translate broader brand campaigns into platform-native social strategies and content plans.
Collaborate with our creative agency to develop the social strategy and align on creative concepts.
Manage the organic social editorial calendar to ensure consistent and strategic content distribution.
Lead planning, briefing, and development of social content in partnership with agency teams.
Ensure content is tailored to platform best practices and audience behaviors.
Coordinate with internal teams to align social content with campaign launches, promotions, and brand initiatives.
Oversee the production and delivery of social content including static, video, short-form, and platform-native formats.
Ensure all assets meet brand guidelines, platform specifications, and performance objectives.
Oversee the community management strategy and execution in partnership with the social agency.
Ensure engagement reflects Firehouse Sub's brand voice, tone, and cultural relevance.
Monitor cultural trends, viral moments, and emerging conversations.
Identify opportunities for reactive social content and support rapid execution with agency and internal teams.
Partner with Brand Marketing, Advertising, PR, and Media teams to support integrated campaign execution.
Collaborate with agency partners to ensure social strategies support broader marketing initiatives.
Align organic social content with paid amplification opportunities when appropriate.
Monitor performance of organic social content and engagement across platforms.
Track key social KPIs including reach, engagement, conversation volume, and content performance.
Use performance insights to optimize content strategy and inform future planning.
Support reporting and insights development for internal stakeholders.