Sr Analyst Loyalty Marketing

Williams-Sonoma•San Francisco, CA

1d•$78,000 - $92,000

About The Position

The Senior Analyst, Loyalty Marketing will play a critical role in developing, executing, and optimizing initiatives that drive customer loyalty and elevate the customer experience across the Williams-Sonoma, Inc. family of brands. This role will support the planning and execution of performance marketing strategies for The Key Rewards, WSI’s loyalty and credit card program, with the goal of driving member engagement, card acquisition, customer spend, and cross-brand shopping behavior across stores and eCommerce. The Senior Analyst will work closely with internal cross-functional teams, brand partners, Capital One, and other third parties to develop marketing campaigns and customer journeys that support Loyalty KPIs. A successful candidate will have strong marketing, analytical, project management, and communication skills, with the ability to manage multiple priorities, translate data into actionable insights, and build strong relationships across teams. This is an exciting and evolving role with visibility across many areas of the organization.

Requirements

Minimum of 2-4 years in performance marketing; retail or loyalty experience preferred.
Strong critical thinking skills, with the ability to translate data and trends into actionable recommendations.
Excellent written and verbal communication skills, with the ability to tailor messages for different audiences.
Strong analytical skills and high attention to detail.
Strong organization and project management skills, with the ability to manage multiple campaigns, timelines, stakeholders, and vendors at once.
Ability to prioritize work in a fast-paced, deadline-driven environment.
Comfortable working cross-functionally and building relationships with internal and external partners.
Bachelor’s degree in business, marketing, analytics, or a related field.
Strong proficiency in Excel and PowerPoint.
Familiarity with data Visualization tools (i.e., Domo, Tableau, Adobe Analytics).

Nice To Haves

Budgeting, invoicing, or vendor management experience preferred.

Responsibilities

Own and manage loyalty marketing campaigns across email, digital, print, stores, site placements, and other channels, including campaign briefs, timelines, approvals, execution, and post-campaign analysis.
Maintain and evolve the loyalty marketing calendar, partnering with brand teams to bring cross-brand and loyalty messages to life.
Partner with internal stakeholders, Capital One, and third-party vendors to develop online and offline campaigns that support program objectives.
Use web, email, and customer analytics to improve campaign performance and customer experience.
Collaborate with internal and external partners to define target audiences, refresh creative, optimize placements, and improve campaign effectiveness.
Support personalization strategy by helping deliver relevant loyalty and credit card messages across the right channels and moments in the customer journey.
Develop and manage project plans, including timelines, milestones, issue tracking, and cross-functional follow-ups.
Track competitive, consumer, and loyalty marketing trends to inform roadmap opportunities and new test ideas.
Support marketing budget management, including invoicing, accruals, forecasts, and vendor coordination.
Contribute to ad hoc marketing, analytics, and strategic projects that support Loyalty team priorities.

Benefits

A generous discount on all WSI brands
A 401(k) plan and other investment opportunities
Paid vacations, holidays, and time off to volunteer
Health benefits, dental and vision insurance, including same-sex domestic partner benefits
Tax-free commuter benefits
A wellness program that supports your physical, financial and emotional health
In-person and online learning opportunities through WSI University
Cross-brand and cross-function career opportunities
Resources for self-development
Advisor (Mentor) program
Career development workshops, learning programs, and speaker series