Sr. Analyst, Influencer Marketing

Ovative Group•Minneapolis, MN

About The Position

The Influencer Team at Ovative Group oversees, develops, and implements Influencer strategy working alongside our client teams to create holistic strategy tailored to our clients’ goals. The Senior Analyst of Influencer will focus on building brand love through creator efforts, while building trust with clients and partnering with internal teams to align strategy and measure performance against KPIs.

Requirements

Deep understanding of the Influencer ecosystem - social media channels, influencers, content, and creators and how they integrate into a broader marketing strategy
2-5 years in an Influencer Marketing role developing and executing strategy and campaigns
Strong operational and organizational skills with the ability to manage multiple creators and campaigns simultaneously inclusive of sourcing, recruiting, onboarding, and negotiating with Influencers
Experience supporting paid social amplification or content licensing from influencer campaigns
Ability to balance attention to detail with speed in a fast-paced agency environment
Measurement-minded with a strong understanding of the performance metrics widely used and available data-driven mindset, strong analytical skills and experience in tracking relevant metrics
Experience analyzing influencer-specific metrics
Strong verbal & written communication skills and client management skills

Nice To Haves

Digital agency experience or digital lead on the client-side
Web analytics experience
Experience with influencer sourcing and campaign platforms

Responsibilities

Support development of campaign and long-term Influencer strategy for current Ovative clients
Own day-to-day execution of influencer campaigns, including timelines, creator communication, deliverables, approvals, and go-live coordination
Review influencer contracts, usage rights, and disclosures to ensure accuracy, compliance, and alignment with brand guidelines
Conduct content reviews and provide clear, creator-friendly feedback to ensure brand safety while preserving authenticity
Maintain campaign trackers and documentation to ensure visibility across internal teams and clients
Document, analyze, and provide meaningful insights on campaign performance
Partner with paid media and creative teams to support content amplification, whitelisting, and creative testing
Proactively flag risks, delays, or performance concerns and recommend solutions
Inform on influencer & social media platform trends and partnership opportunities
Provide thought-leadership and subject matter expertise to internal teams during pitch process to win new business

Benefits

Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
Generous paid vacation policy
401k match program
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program
Shenanigan’s Day