Director, Influencer Marketing

dentsu•Los Angeles, CA

13d•$114,425 - $130,000•Remote

About The Position

Director, Influencer Marketing Overview If you’re reading this, you’re probably interested in stepping into a leadership role in the fast-growing world of influencer marketing. If leading a team, driving business growth and helping envision the future of the space sounds appealing, a role as Influencer Marketing Director might be a great fit for you. This role is instrumental in driving growth for our influencer team, while developing, implementing and overseeing processes that will ensure our effectiveness and overall success. It also provides the opportunity to help drive the strategic vision to support your clients’ needs, all in a supportive, people-first environment on a team with ample growth opportunities. This role is open for fully remote, hybrid, or in-office work.

Requirements

5-7+ years’ applicable experience. Agency experience is preferred.
4+ years account lead experience who can maintain positive relationships, deliver strategic council, and successfully troubleshoots client and internal issues
4+ years in the social/digital space as well as influencer marketing
Knowledge of sound influencer contracting terms and conditions.
Experience managing a team.
A commitment to creating both groundbreaking and high-quality work.
Knowledge of influencer marketing platforms as well as key performance metrics for paid/earned/owned media and analytics.
Ability to distill macro information into actionable items that can be applied in our everyday work.
Proven ability to grow business organically and from new logos.
A team and people-focused attitude.
An eagerness to learn from others within all levels of the organization.
Comfort in a remote working environment.
Open to coming into the office in select locations, if proximity allows.
Ability to be self-sufficient while being reliable throughout the day through various communication channels.

Nice To Haves

Prior experience with influencer management platforms such as Creator IQ, Captiv8, or similar.
Knowledge of paid media best practices a big plus.

Responsibilities

Owning one or more influencer marketing client accounts, acting as the beginning and end point to clients who are utilizing our services as partners. Ensuring their dedicated team is meeting their needs and then some.
Providing overall direction to your team on best practices for managing end-to-end influencer marketing campaigns.
Responsible for forecasting potential impact of influencer campaigns / KPIs and communicating how it can impact clients’ businesses.
Collaborating and driving success in skillfully promoting influencer content with Dentsu paid media teams.
Proactively pitching business growth opportunities to existing clients.
Being an active part of the new business pitch process, developing strategies, recommendations and presenting to potential new clients in partnership with leaders.
Assisting your team in developing timelines and project plans to ensure successful delivery.
Taking an active and responsive role in internal team processes by serving as the approver for project budgets, SOWs, contracts and invoices.
Serving as a key contact for Dentsu Legal in matters of contract development, amendments, and disputes, lending your expertise to the process.
Holding ultimate responsibility for meeting financial goals for your account(s).
Successfully managing a team and communicating challenges, changes and needs with them in an effort to drive success and ensure their continual growth.
Always considering how we can improve processes, tools and offerings and taking on the development of these improvements.
Partnering with your Group Director and other team leadership to set the strategic vision for your team and accounts.
Providing directive and final input on analysis of results as part of performance reporting process to draw implications that inform future campaigns.
Gaining a broader view of services and offerings across the Dentsu organization, and seeking opportunities to expand our services provided to each client.
Hold responsibility for client and intercompany billing at project completion.