Sr Analyst-CRM & Lifecycle Marketing

The Walt Disney Company•Celebration, FL

3d•Hybrid

About The Position

The CRM & Lifecycle Marketing team is focused on delivering powerful customer experiences across engagement touch points by applying data and Customer Relationship Management (CRM) tools to bring marketing to life. The CRM & Lifecycle Marketing team leads consumer data selection for 1:1 marketing campaigns and manages deployment of direct marketing channel tactics. We accomplish these capabilities with partnerships internally within Disney, as well as with vendors and software/data suppliers. As a Sr Analyst on the CRM team, you will be responsible for leading the day-to-day management and execution of direct channel campaigns across multiple lines of business. You will be seen as a subject matter expert in the Adobe Campaign and Salesforce Marketing Cloud tools and data our team utilizes for activation, and provide mentoring and support for others on the team. You will lead partner meetings related to campaign activations for your lines of business. This position does not have direct reports. You will report to the Manager – CRM & Lifecycle Marketing. Position will be On-Site, Monday – Thursday and remote on Friday. This is a Full-Time role.

Requirements

4+ years of direct experience with designing, building, and sustaining end-to-end email marketing campaign flows in deployment platforms such as Adobe Campaign and Salesforce Marketing Cloud
2+ years building complex, omni-channel marketing streams utilizing email, direct mail, push, and SMS
2+ years performing SQL queries and analyzing large datasets in relational databases such as Snowflake to identify, segment, qualify, and test customer audiences as well as troubleshoot data issues
Proven knowledge and understanding of complicated data environments, personalization at scale, relational database methodology, and go-to-market process
Experience with large organizations and navigating ambiguity while maintaining clear decision-making
Ability to convey technical details and concepts to non-technical audiences, fostering alignment through clear communication
Extreme attention to detail with strong UAT and quality assurance aptitude
Bachelor's degree or equivalent related experience required

Responsibilities

Be a subject matter expert in the tools (Adobe Campaign, Salesforce Marketing Cloud, Snowflake) and data utilized for activation including Line of Business-specific data and nuances
Lead the day-to-day management and execution of direct channel campaigns (email, direct mail)
Build and deployment of highly complex communication streams while manipulating JavaScript, HTML and CSS to personalize and troubleshoot email creative
Engage cross-organizational teams such as strategy, analytics, and IT, leveraging your excellent interpersonal skills such as influence, negotiation, partnering, and problem-solving
Monitor triggered campaigns, ensuring they run as expected and notifying partners of any issues
Troubleshoot and research issues to resolution
Be a leader, mentoring and supporting others on the team
Develop comprehensive documentation on our team’s tools and processes to aid in onboarding/training
Lead channel strategies and projects that drive campaign and channel best practices/optimizations
Use your critical thinking and initiative to work autonomously to troubleshoot, find efficiencies, and drive change