CRM Lifecycle Marketing - Manager

CVS Health • Chicago, IL

11d • Hybrid

About The Position

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. At CVS Health, our retail business is a critical part of our strategy – it’s where and how consumers can take care of their everyday well-being with products that help with physical, mental, social/emotional well-being. We are looking for passionate, innovative, customer-centric thinkers who are comfortable using data, technology, critical thinking skills and insights to drive business results. Sounds like you? Read on. The CRM Loyalty Team is looking for a Manager of CRM Lifecycle Management to play an important role in driving ExtraCare customer engagement across email, SMS, PUSH and Direct Mail. The position is responsible for governing CRM messaging across channels and driving quarterly strategic planning for Front Store initiatives. Acting as the key point of integration between Front Store Marketing, Program Management, and CRM executional teams, this individual ensures all initiatives align with the overarching CRM channel strategy and deliver a cohesive customer experience. The ideal candidate will have a background in CRM or lifecycle marketing with an understanding of the intricacies of personalization at scale.

Requirements

• 5+ years of marketing experience with a strong foundation of business, retailer and consumer understanding.
• 1+ years of experience with CRM or lifecycle marketing programs, including exposure to multi-channel campaigns (Email, SMS, Push, Direct Mail).

Nice To Haves

• Ability to work cross-functionally and collaborate effectively with multiple stakeholders.
• Strong communication and organizational skills to manage priorities and present recommendations.
• Hands-on experience with Workfront and Adobe Journey Optimizer preferred.
• Understanding of CRM lifecycle journeys across Email, SMS, Push, and Direct Mail.
• Ability to self-serve campaign performance data using tools such as Braze and Adobe Analytics.
• Ability to synthesize performance insights to inform CRM strategy and optimize channel tactics.
• Familiarity with customer segmentation and personalization strategies.
• Experience with loyalty programs or loyalty marketing in a customer-facing brand.
• Proven ability to collaborate with and influence cross-functional partners with competing priorities.
• Exceptional written and verbal communication skills for diverse audiences.
• Highly self-motivated, adaptable, and able to deliver on multiple concurrent initiatives in a fast-paced, performance-driven environment.

Responsibilities

• Serve as the primary liaison between Front Store Marketing, Program Management, and CRM execution teams to ensure initiatives align with CRM channel strategy.
• Lead quarterly strategic planning for Front Store initiatives within CRM channels.
• Evaluate proposed initiatives and recommend activation plans across CRM channels (Email, SMS, Push, Direct Mail).
• Own arbitration across campaigns to maintain a prioritized and cohesive CRM calendar.
• Govern and optimize tactics deployed across CRM channels to ensure consistency and effectiveness.
• Pull and synthesize performance insights for Front Store Initiatives across CRM channels using tools such as Braze, Adobe Analytics, and internal reporting.
• Collaborate with analytics teams to access sales data and campaign performance metrics when needed.
• Provide actionable insights to inform future CRM strategies and optimizations.
• Act as a CRM subject matter expert and influencer across teams.
• Present CRM plans and priorities to Front Store teams during strategic alignment sessions.

Benefits

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager