Senior Analyst Category
About The Position
Deutsch Family Wine & Spirits seeks a Sr. Analyst, Category Development to provide strategic insights and data-driven recommendations that support company success. The role applies market analysis, consumer behavior, and category management expertise to drive growth and optimize sales strategies within strategic chain accounts. The position is remote, with location flexibility within the Western time zone; preference is given to candidates residing in Arizona, Nevada, Washington, or Oregon. The analyst will support Pacific Northwest and western U.S. retail chains, excluding California. The role partners closely with Sales and other stakeholders to assess performance, identify opportunities and risks, develop account-level plans and forecasts, and translate data into actionable recommendations. It also prepares reports and presentations, supports customer meeting workflows, evaluates promotional results, and shares category and consumer insights with internal teams and chain customers. Deutsch Family Wine & Spirits was founded in 1981 to market wines produced by prestigious families in major wine regions and expanded into spirits in 2009. The company builds wine and spirits brands and relationships across the industry. Its portfolio includes wines from Australia, California, France, Italy, New Zealand, Portugal, and Argentina, as well as a range of whiskey, bourbon, rye, spirits, tequila, and vodka brands.
Responsibilities
- Partner with Sales in performance discussions, align priorities, attend sales calls and market visits, and identify opportunities from planning through execution.
- Analyze monthly performance to identify risks and opportunities early, lead stakeholder conversations, provide proactive recommendations, and follow through on identified opportunities.
- Optimize product assortment, pricing, and promotional strategies for Pacific Northwest and western U.S.-based retail chains, excluding California.
- Integrate syndicated, store-level, panel, depletions, and primary and secondary research data to develop quantifiable selling stories.
- Explain business performance drivers and provide clear, actionable recommendations while delivering timely, high-quality analyses.
- Prepare regular reports on category performance, market trends, and KPIs; distill insights, opportunities, and risks into recommendations and actions.
- Present insights and recommendations to retailers and internal senior leadership, and collaborate with Marketing and Sales on selling stories and go-to-market strategies.
- Partner with Sales to develop a bottom-up annual business plan grounded in account-level opportunities and priorities, using data resources and tools to align the plan with company growth targets.
- Develop forecasts based on business performance, category trends, pricing cycles, risks, and opportunities.
- Manage projects and priorities with a structured planning and execution process; plan and run customer meeting workflows, including kickoff meetings, check-ins, and post-meeting debriefs.
- Meet deadlines and deliver high-quality work while incorporating manager and stakeholder feedback.
- Conduct post-promotional reviews to identify root causes of outcomes, translate learnings into actionable insights, and share retailer-ready recaps.
- Provide wine and spirits industry thought leadership and data-driven analyses to internal stakeholders and chain customers.
- Share category and consumer insights broadly, identify and pilot innovative approaches to business analysis and decision-making, and promote best practices.
- Maintain high standards across communications, reports, projects, and presentations.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
