Sr. Analyst, Brand Activation & Partnerships

The Kraft Heinz Company • Chicago, IL

1d

About The Position

The Sr. Analyst (SA), Brand Partnerships and Activations is a crucial role within the US Away From Home (AFH) Business Unit. The SA is responsible for developing the marketing strategy and leading cross-functional business partners to meet our goals of building brand relevance, health, and conversion while delivering profitable growth for the channel. This role is crucial in execting clear strategic priorities, implementing structured go-to-market plans, and fostering internal and external relationships to drive our AFH objectives forward. This role provides a unique opportunity to support our Chains Business, serve as a Subject Matter Expert in Small Batch Manufacturing, marketing partnerships, equipment strategies and providing high-impact experiences to our consumers. This role also provides a unique opportunity to develop nuanced marketing skills and business acumen across several sub-channels and traditional commercial restaurants. This role provides direct interaction with cross-functional activities including Consumer Insights, Sales, Brand Marketing, Operations, Research & Development, and Finance, resulting in strengthened marketing fundamentals and a broad view to driving business growth. This role also interacts with customer and industry partners, developing direct relationships to effectively drive the marketing agenda and support the overall customer strategy.

Requirements

• Bachelor’s Degree in Marketing, Business or related field preferred
• Prior experience in multi-channel marketing, product management, brand management, sales functions.
• Experience in strategic and tactical marketing plan development, managing the P&L and budget to deliver on critical initiatives
• Ability to synthesize consumer, operator, and channel trends translating data into actions
• Strong numerical and analytical skills with ability to interpret quantitative data and perform detailed trend analysis applying large, raw volume data
• Outstanding verbal, written, and interpersonal communications skills with a proven ability to work collaboratively with internal and external cross functional teams
• Ability to handle simultaneous projects and deliver within agreed upon time frames
• Strong organizational and project management skills
• Ability to persuade and build coalitions and credibility across organizations
• Comfortable with ambiguity and internally motivated to drive improvement every day
• Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook).
• Must be willing and able to travel up to 25% of the time for business, including meetings, site visits, and collaboration sessions with customers.

Nice To Haves

• B2B and Away From Home marketing experience a plus.

Responsibilities

• Responsible for marketing strategy development and execution to drive channel and customer growth in accordance with brand and Away From Home strategic priorities
• Supports joint business planning driving marketing strategy with priority customers.
• Develops and maintains relationships with customer and industry counterparts
• Design and implement impactful customer marketing activations across in-restaurant experiences, elevating brand equity and winning market share.
• Drives collaboration, development, and execution of initiatives internally across functions
• Monitors and analyzes sales volumes, market share trends, and competitive activity
• Performs in-depth analysis of research and insights data, reporting on and integrating findings into multi-channel marketing programs to optimize their performance
• Initiates and maintains R&D projects through the commercialization processes.
• Owns reporting on channel initiatives through regular rituals and routines and ad-hoc reports as needed
• Weekly reporting on initiatives and business drivers and weekly, monthly, quarterly strategic direction/items to execute against
• Collaborate closely with cross-functional leaders including but not limited to: Sales, Brand Marketing, Finance, Project Management, R&D, Operations, Culinary, and Insights

Benefits

• Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs.
• Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
• We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
• You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example: Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs Financial – 401k, Life, Accidental Death & Dismemberment, Disability

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level