Brand Activation Manager
About The Position
We’re in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here, you lead with innovative thinking, grow along with us, and join the smartest team in the industry. This type of work—work that changes the world—is what the tech industry was founded on. So, if you're ready to seize the endless opportunities and leave your mark, come join us. THE ROLE As a Brand Activation Manager, you will be a founding architect of the new Everpure brand rollout, taking our identity from a deck to a global reality. In your role, you’ll be the engine behind the Everpure brand, transforming high-level strategy into high-impact global campaigns and activations. You will serve as the critical bridge between our creative partners and external media agencies to ensure our new brand identity is executed with precision across all digital touchpoints. By optimizing our media operations and measurement frameworks, you’ll directly contribute to increasing global brand awareness and unlocking down-funnel pipeline growth. We are primarily an in-office environment and therefore, you will be expected to work from the Raleigh office in compliance with Everpure’s policies, unless you are on PTO, or work travel, or other approved leave.
Requirements
- Operational Excellence in Marketing: Comprehensive experience managing complex campaigns and creative production workflows within a fast-paced B2B or technology environment.
- Data-Driven Mindset: Technical proficiency in building marketing performance dashboards and an understanding of tracking mechanics (like UTM governance) to turn raw data into actionable insights.
- Strategic Collaboration: Proven ability to influence cross-functional stakeholders and manage external agency relationships to keep multi-million dollar programs on track and on brand.
- Communication & Presentation Skills: Mastery in distilling complex campaign metrics into visually compelling stories and presentations for leadership audiences.
- Modern Tech Fluency: Proficiency in collaborative tools like Asana and Google Workspace, with a proactive "tech-forward" mindset that includes exploring and leveraging AI tools to increase workflow efficiency.
Responsibilities
- Orchestrate Global Deployment: Own the end-to-end execution of brand activations and brand campaigns across display, video, and social platforms, ensuring all assets are localized, trafficked correctly, and launched on schedule.
- Drive Brand Stewardship & Consistency: Act as a key steward of the Everpure identity, collaborating with regional marketing teams and agencies to ensure every activation aligns with our brand standards.
- Optimize Measurement & Attribution: Lead the governance of UTM tracking and reporting on activations, helping to evolve reporting cadence to connect top-of-funnel brand activities to tangible business outcomes.
- Manage Agency & Creative Workstreams: Serve as the lead operational liaison for our media agencies and creative services, streamlining production workflows to ensure high-quality delivery of thought leadership and brand programs.
Benefits
- Innovation: We celebrate those who think critically, like a challenge, and aspire to be trailblazers.
- Growth: We give you the space and support to grow along with us and to contribute to something meaningful. We have been named Fortune's Best Workplaces in Technology™, Fortune's Best Workplaces in the Bay Area™, and certified as a Great Place to Work®!
- Team: We build each other up and set aside ego for the greater good.
- And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events. Check out purebenefits.com for more information.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
