Sr. Analyst, Away From Home Brand Marketing - Taste Elevation

The Kraft Heinz Company • Chicago, IL

3d • $89,800 - $112,200 • Hybrid

About The Position

As a Senior Marketing Analyst, you will support the strategic development and execution of marketing initiatives for the Kraft Brand, with a focus on the Mayo and Dressings categories. This role combines analytical thinking, cross-functional collaboration, and hands-on marketing execution to drive brand growth and consumer engagement. You’ll contribute to brand strategy, customer marketing plans, innovation roadmaps, and campaign performance. Working closely with the Brand Activation & Partnerships (BAP) team, you’ll help align customer strategies with brand goals. The ideal candidate is a strategic thinker with a strong ownership mentality, who thrives in a fast-paced environment and enjoys solving problems creatively.

Requirements

• Bachelor’s degree in marketing, business, communications, digital commerce, or a related field. Equivalent experience in marketing or brand management will be considered.
• 2-3 years of professional experience in marketing, digital commerce, eCommerce, or omnichannel marketing.
• Experience in CPG, foodservice, B2B, or a related field is preferred.
• Strong preference for candidates with experience in brand marketing or product category management within a consumer-packaged goods (CPG) or foodservice environment.
• Experience working with marketing analytics, business performance metrics, and managing end-to-end campaign execution.
• Strong analytical skills with the ability to synthesize data into actionable insights and business recommendations.
• Exceptional project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Excellent interpersonal and communication skills, with the ability to collaborate across teams and influence stakeholders at all levels of the organization.
• A self-starter who is comfortable taking initiative, driving projects forward, and managing competing priorities.
• A understanding of consumer behavior, market trends, and brand strategy to drive growth in highly competitive markets.
• A passion for consumer brands and a strong interest in the evolving marketing landscape.
• Ability to work both independently and as part of a team.
• Proficient in Microsoft Office (Excel, PowerPoint, Word), as well as experience with marketing analytics tools (e.g., Nielsen, IRI, etc).

Responsibilities

• Integrate Away From Home Strategy into Kraft Masterbrand B2C communication plans, ensuring alignment with overall brand messaging.
• Support and influence 1-3 Year Growth Plans, contributing to long-term business strategy and innovation pipelines.
• Collaborate with key stakeholders to develop strategic direction for the Mayo and Dressings categories.
• Collaborate with Senior Leadership (Channel CMO, Platform GM, Business Unit President) to present key marketing strategies, consumer insights, and performance metrics.
• Drive discussions around growth opportunities, campaign performance, and category positioning.
• Develop and execute innovative marketing campaigns that resonate with both consumers and customers across all channels, ensuring alignment with the brand’s values and strategic goals.
• Collaborate with the Brand Activation & Partnerships (BAP) Team to develop customer-specific marketing plans that align with Kraft’s broader marketing strategies.
• Lead and support the execution of marketing initiatives that drive both consumer demand and customer engagement.
• Leverage data and analytics to generate actionable insights, track performance, and optimize marketing strategies.
• Analyze key business drivers such as brand equity, market share, revenue, and consumer preferences to shape marketing strategies.
• Track and report on category performance across a variety of metrics, including volume, revenue, and competitive trends, to inform and adjust marketing efforts.
• Partner with internal teams such as Marketing, Consumer Insights, R&D, Finance, and Project Management to bring new product innovations and renovations to market.
• Manage cross-functional communication and ensure alignment on objectives and deliverables.
• Foster relationships with external agencies and vendors to ensure effective execution of marketing programs and brand campaigns.
• Support the development of new products and renovations by contributing to the ideation and execution phases.
• Ensure that all innovations align with Kraft’s brand vision and meet consumer needs.
• Manage the licensing portfolio for Kraft’s Mayo and Dressings categories, ensuring that all third-party partnerships align with brand guidelines and strategic objectives.
• Own and manage the marketing budget for the AFH business, ensuring alignment with strategic priorities and effective allocation of resources.
• Track expenses and ensure that marketing programs are delivered on time and within budget.
• Drive cost-effective marketing strategies that maximize ROI and contribute to the long-term profitability of the brand.

Benefits

• Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Employee Assistance Program, Wellbeing Programs, Family Support Programs
• 401k, Life, Accidental Death & Dismemberment, Disability

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level