Sr. Advertising Specialist

Merchants Distributors, LLCHickory, NC

About The Position

ASSISTING ADVERTISING MANAGER IN ASSURING ALL CUSTOMERS ADVERTISING NEEDS ARE BEING MET.

Requirements

  • Two year degree or 5 years equivalent experience in graphic design, marketing, ad layout, etc.
  • Must have good time management, organizational, interpersonal, and communication skills.
  • Ability to work well and communicate with customers and vendors.
  • Must be able to work well under pressure and meet weekly and daily deadlines.
  • Must be self-motivated and creative.
  • Excellent knowledge of Adobe software: InDesign, Photoshop, Illustrator, also Microsoft Excel.

Responsibilities

  • Initiates, develops, automates and coordinates effective design solutions for ad layouts.
  • Prepares and oversees all activities associated with final design and production.
  • Exercises good judgment in recommending formats and innovative graphics options to maximize impact and remain competitive.
  • Supervise and oversee work of Ad Specialists.
  • Coordinate any necessary photography for project being developed when needed.
  • Responsible for generating over 100 ad pages weekly.
  • Produce ad layouts to meet the guidelines given by retail customers.
  • Determine the appropriate version for ads based on customer needs.
  • Determine which products to include in ad based on region and information from Directors of Galaxy/IGA/Piggly Wiggly.
  • Generate proof, send to customer and make appropriate changes based on customers specifications.
  • Release ads, grids and run lists to ensure accurate print versions and distribution.
  • Preparing files for email blast and providing accurate info for social media.
  • Keep Advertising Manager informed on progress of weekly ads.
  • Communicate with the Galaxy/IGA/Piggly Wiggly advertising customers and departments to ensure that ad layouts meet customer expectations.
  • Provide support to all MDI departments in preparing window signs, newspaper ads, bag stuffers, ad layouts, digital coupons, etc.
  • May be required to perform other tasks as necessary.
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