Sr. AD, Business Analytics - CRM (Remote)

BoehringerPRD•Brampton, ON

5d•$170,000 - $269,000•Remote

About The Position

The Sr. Associate Director of Business Analytics is responsible for supporting BIPI Sales, Marketing and the Payor team in the following key areas: physician targeting, segmentation, sample optimization, analysis and reporting on the effectiveness of sales and marketing promotional strategies, and performance monitoring. Responsibilities include the conducting, interpretation and communication of advance analytics to support decision making on promotional strategies and effectiveness (ROI and Marketing Mix analysis), support brand/field force planning activities and serve as inputs to the forecasting process. As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies´ success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim´s high regard for our employees.

Requirements

Bachelor´s degree from an accredited institution required.
BS/BA in Mathematics, Statistics, Engineering, Business/Data analytics, or a related equivalent with eight (8) years, or Masters degree in Mathematics, Statistics, Engineering, Business/Data analytics, or a related equivalent with six (6) years of healthcare/pharmaceutical industry or academic experience.
Experience must also include working directly with product segmentation, benchmarking, score-carding, targeting, and promotion-response modeling.
Strong statistical background with extensive modeling experience.
Proficiency in SAS and other data extraction and analytical tools such as SQL.
Experience with Excel and Power Point.
Strong interpersonal abilities, can manage multiple projects and direct reports at the same time.
Functional competencies: Analytical skills, Business orientation, influence

Nice To Haves

Master's/PhD preferred.
AI experience prefered
DTC experience prefered

Responsibilities

Provide reliable and accurate reports, analyses and recommendations to senior business leaders to support decision making on promotional strategies and effectiveness.
Conduct advanced analytics to brand teams and customer channels in support of brand planning and resource allocation across promotions and channels.
Liaison between Marketing and Sales in the development of business tactics and strategies.
Communicate insightful and meaningful results to and understand needs of senior brand and corporate managers and share strategic direction with Business Analytics staff. Be able to present to and influence senior management and advice on strategic direction, where required.
Develop the technical/behavioral competencies in analysts/department staff through the design and execution of ongoing knowledge sharing and training initiatives.
Independently lead strategic projects that inform and impact significant business decisions.