Sr. Activation Manager, Amazon

Mars•Franklin, TN

13d•Hybrid

About The Position

The Sr. Activation Manager, Amazon role owns end-to-end planning, execution, and optimization of retail media, ensuring investment is strategically aligned to brand, category, and business objectives. The role will lead the development of a holistic media strategy, translating business priorities into actionable plans across search, display, and targeted coupons. A core focus will be driving advanced data and analytics, including AMC, dashboard development, and internal performance storytelling, to inform strategy, optimization, and investment decisions. This individual will serve as a strategic thought partner, connecting data to decisions and elevating how retail media is leveraged to drive growth. This person will serve in the following key roles: 1. Own the day-to-day Amazon Ads Relationship. 2. Own the execution of our Amazon display media, in partnership w/ the broader team. 3. Work amongst, and occasionally lead projects across, a team of shopper marketing managers who do similar work across all our priority customers.

Requirements

Bachelor's degree program in a related field, or equivalent work experience.
5+ years serving in one of the following areas: a shopper/retail media role at a large CPG, a planning or execution role at a digital agency with retail media experience, or customer management at a large CPG vendor or a pureplay eCommerce team; Amazon experience preferred
Strong foundation in data analytics and measurement tools (i.e. MMM Modeling)
5+ years of direct selling will be considered in lieu of the above experience
Budget Management
Retail Media Campaign Planning/Execution experience
Agency & Customer Management skills
Execution and Measurement of budget

Nice To Haves

Amazon experience preferred

Responsibilities

Own the planning, activation, pacing, and optimization of display media to deliver against business objectives and core KPIs.
Ensure media strategy and execution directly support Sales team priorities, growth targets, and brand objectives, with strong accountability to performance outcomes.
Leverage performance data, testing, and learnings to continuously optimize campaigns, investment allocation, and strategy.
Demonstrate relentless curiosity and a bias toward action in identifying opportunities to improve results.
Own advanced analytics initiatives, including AMC use cases, audience development, and measurement frameworks, to unlock deeper insights and inform investment decisions.
Build and maintain dashboards and reporting frameworks that deliver performance transparency, surface insights, and enable clear, compelling internal storytelling for leadership and cross-functional partners.
Develop strong, collaborative relationships with retail partners and agencies to build joint plans, unlock new opportunities, and drive mutual value.
Partner closely with brand, sales, finance, analytics, and agency teams to align on objectives, investment strategy, performance expectations, and execution plans.
Act as a connective tissue across functions.
Operate effectively in a fast-paced, evolving retail media environment, solving complex problems with imperfect information and helping the organization navigate new capabilities, tools, and ways of working.
Serve as a strategic thought partner and leader within the organization, influencing without authority, elevating best practices, and helping to raise the bar on how retail media is planned, executed, and measured.