Sr. Account Manager, SMB Growth & Direct Response

The E.W. Scripps Company•New York City, NY

7d•Hybrid

About The Position

Scripps is seeking a strategic Sr. Account Manager, SMB Growth & Direct Response to join their dynamic team in New York City. In this role, the individual will be the driving force behind strengthening advertiser and agency relationships while delivering integrated media solutions that span linear television, digital, and streaming/CTV platforms. The role is ideal for someone passionate about maximizing campaign performance and building strategic partnerships that drive real business results.

Requirements

BS/BA in related discipline preferred or equivalent years of experience
Generally, 5+ years of experience in related field preferred
Demonstrated understanding of national advertising landscapes, agency structures, and enterprise-level client requirements preferred
Strong and comprehensive understanding of linear TV, digital, and streaming/CTV media planning, buying, and optimization across integrated platforms
Knowledge of Direct Response advertising, performance metrics (CPA, CPL, ROAS, conversion rates), and campaign management processes
Strong analytical skills to interpret campaign data, identify optimization opportunities, and translate insights into actionable recommendations
Exceptional client-service and communication skills
Ability to effectively present strategic recommendations to advertisers, agencies, and internal stakeholders
Demonstrated capability in end-to-end campaign oversight with focus on revenue optimization and strategic partnership alignment
Proficiency in CRM, analytics platforms, and Microsoft Office with strong organizational skills to prioritize competing demands in fast-paced environments

Responsibilities

Manage the day-to-day execution, delivery, and performance of assigned accounts and campaigns to meet client objectives, revenue goals, retention targets, and performance KPIs.
Serve as a contact for advertisers and agencies, developing a strong understanding of their business objectives, target audiences, marketing strategies, and performance goals while providing responsive, solutions-oriented support as well as upselling opportunities.
Partner with account executives and sales leadership on media plans, proposals, presentations, pipeline management, account growth, retention, and opportunities to increase advertiser investment.
Proactively monitor campaign pacing, delivery, and performance; analyze KPIs including CPA, CPL, ROAS, response, conversion, reach, and frequency; and implement optimization strategies to maximize campaign effectiveness.
Analyze campaign and account performance data to identify trends, opportunities, and areas for improvement, and develop client-facing reports, campaign recaps, recommendations, and strategic insights.
Coordinate the campaign lifecycle from proposal through order entry, trafficking, scheduling, optimization, reporting, makegoods, and reconciliation while maintaining accurate account, campaign, and revenue information in applicable systems.
Partner with Sales, Ad Operations, Traffic, Inventory, Research, Marketing, Content, Finance, and other internal teams to ensure effective planning, execution, issue resolution, and delivery of client commitments.