Sr. Account Based Marketing Manager

Schoox, LLC

About The Position

Schoox is seeking a dedicated and strategic Account-Based Marketing (ABM) Manager to spearhead our ABM programs across priority segments. In this pivotal role, you will be responsible for driving pipeline growth through meticulously targeted, account-centric marketing initiatives. Your mission will be to transform business objectives into cohesive ABM campaigns that effectively engage key buying groups, support sales activities, and expedite opportunities through the sales funnel. As the ABM Manager, you will work closely with Sales, BDRs, Product Marketing, and Customer Marketing teams. Your collaborative efforts will focus on activating accounts, enhancing engagement, and delivering a measurable impact on the pipeline through customized one-to-one, one-to-few, and one-to-many marketing strategies. If you're passionate about creating impactful marketing campaigns and thrive in a dynamic, results-driven environment, we encourage you to apply!

Requirements

7+ years of experience in B2B demand generation, ABM, or integrated marketing roles.
Proven experience building and executing ABM programs across one-to-one, one-to-few, and one-to-many motions.
Strong understanding of ICP development, segmentation, and buyer journey mapping.
Hands-on experience with ABM and marketing platforms such as Demandbase or 6sense, marketing automation tools (HubSpot, Marketo, etc.), personalization platforms (Folloze), and CRM systems (Salesforce).
Strong analytical skills with the ability to measure performance and optimize for pipeline impact.
Experience working cross-functionally with Sales, BDRs, Product Marketing, and RevOps.
Comfortable operating in a fast-paced, evolving SaaS environment.
Excellent communication, organization, and project management skills.

Responsibilities

Own the end-to-end ABM strategy and execution across priority segments, driving measurable impact on pipeline creation, acceleration, and revenue outcomes.
Serve as a strategic partner to Sales, BDR, Product Marketing, and Revenue Operations leadership to align ABM priorities with go-to-market goals.
Define and evolve ICPs, account tiers, and buying group strategies to support scalable, repeatable revenue growth.
Lead the design and execution of multi-channel ABM programs across digital advertising, email, web personalization, events, and sales enablement.
Translate business and revenue objectives into measurable ABM programs aligned to funnel stages and account progression.
Leverage intent data, engagement signals, and performance insights to prioritize accounts, inform strategy, and optimize program effectiveness.
Own measurement and reporting across reach, engagement, pipeline influence, and revenue contribution, delivering clear insights to marketing and sales leadership.
Establish and refine ABM processes, playbooks, and best practices to enable consistency and scalability across teams.
Identify opportunities to improve tooling, workflows, and automation to increase efficiency and impact.
Act as a thought partner and internal advisor on account strategy, campaign planning, and go-to-market execution.