Marketing Account Manager

The Institute of Internal Auditors Inc•Lake Mary, FL

2d•Hybrid

About The Position

The Marketing Account Manager serves as a strategic partner for business owners and oversees execution of marketing programs and campaigns. This role reports to the Senior Director of Marketing & Growth Solutions.

Requirements

Typically, 5+ years’ experience
Bachelor’s degree required.
Deep agency expertise within marketing discipline(s) relevant to the role (e.g., demand generation, brand, digital, and product marketing).
Applies best practices and industry trends to improve performance and outcomes.
Uses data, insights, and performance metrics to guide priorities and optimize results.
Makes informed recommendations supported by analysis and business impact.
Communicates & teams across functions.
High-level proficiency in critical communication skills.
Strengthens and fosters internal and external relationships.
Speaks to smaller groups in area of specialty.
Manages and resolves operational, functional and organizational problems.
Solves complex problems by taking a new perspective on existing solutions; exercises judgement based on the analysis of multiple sources of information.
Requires understanding and application of procedures and concepts within own discipline and basic knowledge of other disciplines.
Anticipates business and regulatory issues; recommends product, process or service improvements that will elevate and distinguish The IIA.
Key skills: industry knowledge, talent management, problem solving, communication.
Ability to respond to common inquiries or complaints from members, customers, volunteers, and individuals in the broader business community.
Ability to consolidate data from a wide variety of sources, interpret its meaning, and present such information in a meaningful way to top management and/or volunteers.
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Expert ability to work in a computerized environment with knowledge of Microsoft Office products.
Web-related computer skills listed above.

Responsibilities

Serve as the primary strategic partner to assigned business owners, guiding them through visioning, creative development, and execution of marketing programs and campaigns.
Act as the agency-style account lead, ensuring business owners receive high-quality marketing consultation, creative direction, and data-driven recommendations.
Develop campaign briefs that translate business objectives into actionable creative, data, and production requirements, ensuring clarity for all execution teams.
Provide insight-driven guidance using market trends, persona data, performance analytics, and member behavior models from the data science team.
Assess business needs across Asia and North America, adjusting marketing and creative strategies for cultural, linguistic, and regional differences.
Lead visioning sessions with business owners to shape the strategic direction of campaigns and programs, ensuring alignment with brand standards and enterprise goals.
Partner closely with creative services to guide concept development, copy direction, design exploration, messaging hierarchy, and multi-format creative approaches.
Ensure campaigns reflect agency-grade quality, including insight-based creative platforms, modern design principles, and well-structured narratives.
Direct iterative creative reviews, providing structured feedback and ensuring all assets meet creative excellence and stakeholder expectations.
Ensure campaigns incorporate personalization, segmentation, and data-driven targeting informed by predictive models and analytics.
Serve as the central liaison between business owners and internal marketing functions, including creative services, production, MarTech, data science, brand, UX, and digital.
Lead campaign planning and production timelines, ensuring all deliverables stay on schedule and interdependencies across teams are managed proactively.
Coordinate with production and offshore teams, balancing workloads and leveraging global capacity (especially Asia) for efficient execution.
Translate complex marketing concepts and technical details (AI-enabled workflows, segmentation logic, UX considerations) in ways business owners can easily understand.
Oversee the end-to-end execution of campaigns, ensuring handoffs, approvals, content readiness, technical configuration, and launch plans are seamless.
Monitor campaign performance, analyzing key metrics from dashboards and insight reports, and communicating recommendations to business owners for optimization.
Use predictive analytics, churn indicators, engagement scoring, and persona insights to influence future strategies and refine tactical execution.
Facilitate post-campaign reviews to document learnings, identify gaps, and propose enhancements to creative, process, or targeting approaches.
Champion modern marketing best practices, including omnichannel engagement, test-and-learn approaches, creative versioning, and automation-enabled workflows.
Ensure all campaigns adhere to brand, governance, compliance, and data privacy standards across all markets—Asia regions as well as North America.
Develop strong relationships with regional partners and stakeholders, ensuring campaigns resonate culturally and operationally in Asia and North America.
Work across time zones effectively, coordinating with creative, production, and data science teams in global markets to maintain velocity and quality.
Advocate for the business owner’s needs internally, while ensuring creative and operational teams have the clarity and context they need to deliver exceptional work.