About The Position
Amazon Web Services is seeking a results-driven Sr. Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives. This Account-Based Marketing Manager position requires expertise in the Telecommunications and Media industries to address unique sector challenges including network modernization, 5G deployment, content delivery optimization, streaming infrastructure, broadcast transformation, and media supply chain innovation. The role demands understanding of industry-specific pain points such as 5G monetization, edge computing for media, live streaming at scale, and content supply chain efficiency, along with familiarity with key industry events (NAB, MWC, IBC), technology shifts (cloud playout, virtualized networks, AI in media production), and regulatory considerations. The ideal candidate will develop messaging that resonates with technical and business decision-makers in telco operations, network engineering, media technology, broadcast operations, and content delivery roles, while demonstrating knowledge of industry-specific technologies including network virtualization, content delivery networks, media asset management, broadcast systems, and streaming platforms. This position specifically focuses on covering Telecommunications accounts, an area that has not been adequately resourced previously, requiring someone who can navigate the unique sales cycles and procurement processes common in these enterprise environments.
Requirements
- 7+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience in a business-to-business (B2B) environment, high-tech products/services
Nice To Haves
- MBA
- Experience with ABM platforms (6sense, Demandbase, etc.) and marketing analytics tools
- 7+ years of developing and managing acquisition marketing or channel programs experience
Responsibilities
- Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
- Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
- Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
- Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
- Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
- Drive operational excellence through standardized processes, documentation, and best practices
- Track and report on program performance, using data to optimize and scale successful approaches
- Manage program budgets effectively, demonstrating frugality while maximizing impact
- Collaborate with global ABM community to share learnings and adopt proven practices
Benefits
- sign-on payments
- restricted stock units (RSUs)
- health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
- 401(k) matching
- paid time off
- parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
