About The Position
The Senior Account Manager (Sr. AM) serves as the strategic lead across a portfolio of B2B and ABM-focused campaigns, acting as a trusted advisor to clients, agency partners, and internal stakeholders. This role owns end-to-end campaign strategy and performance, with deep involvement in programmatic activation, audience strategy, and account growth. The Sr. AM bridges ABM strategy, audience planning, and hands-on execution, ensuring campaigns are aligned to business outcomes such as pipeline growth, account engagement, and measurable conversions.
Nice To Haves
- Demonstrated expertise in B2B marketing strategy, including experience with Account-Based Marketing (ABM) approaches
- Strong proficiency in programmatic advertising, with hands-on experience managing and optimizing campaigns
- Advanced capability in log-level data analysis to extract insights and drive performance improvements
- Experience sourcing and leveraging third-party data to inform targeting, segmentation, and campaign strategy
- Proven ability to conduct advanced campaign analysis, translating data into actionable recommendations
- Excellent executive communication skills, with the ability to present insights and strategies to senior stakeholders
- Strong cross-functional leadership experience, collaborating effectively with marketing, sales, data, and product teams
Responsibilities
- Serve as the primary strategic lead for B2B and ABM campaigns aligned to pipeline and revenue goals
- Develop account-based targeting strategies including company lists, job titles, and intent data
- Translate client objectives into full-funnel programmatic strategies
- Lead client conversations with executive-level clarity
- Provide forward-looking recommendations, not just reporting
- Maintain hands-on knowledge of DSP platforms
- Validate setup, targeting, and optimization strategies in-platform
- Guide audience segmentation, inventory selection, and KPI-based optimization
- Identify pacing risks, performance gaps, and optimization opportunities
- Analyze performance across DSPs, log-level data (LLD), and CRM integrations
- Leverage LLD to validate delivery, optimize supply paths, and uncover deeper insights
- Translate data into business outcomes such as pipeline and engagement
- Build ABM insights including account engagement and funnel progression
- Deliver optimization plans tied to revenue impact
- Develop B2B / ABM audience strategies using 1st and 3rd-party data
- Work with partners to source and evaluate data providers
- Assess audience quality, scale, and performance
- Activate and optimize audience segments across DSPs
- Provide guidance on segmentation and measurement frameworks
- Own account growth strategy and identify upsell opportunities
- Partner with Sales on proposals and RFPs
- Influence renewals through performance storytelling
- Expand channels, audience strategies, and measurement approaches
- Act as the quarterback across CS, Trading, AdOps, and Sales
- Build scalable workflows to improve efficiency
- Ensure clear communication and minimal execution gaps
- Escalate issues with context and solutions
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
