Field Marketing and ABM Manager

Bandwidth • Raleigh, NC

6d

About The Position

This individual will align with a designated Sales team and will serve as their dedicated marketer, creating and implementing account-based marketing strategies and comprehensive campaigns designed to build pipeline and engage top targets throughout the buying journey. Their goals will be tied directly to optimizing top target engagement, building pipeline, and meeting revenue growth goals.

Requirements

• Education: Bachelor's degree
• Experience: At least four years experience in a similar marketing role for a fast-growing B2B technology company (ideally software).
• Knowledge: Deep knowledge of the marketing funnel; experience running multi-channel marketing programs (advertising, email, events, direct mail); content marketing and social media experience.
• Comfortable working with a lot of different marketing tools/software; Marketing automation experience preferred
• Skills: Microsoft Powerpoint, Word, Excel
• Marketo and Salesforce experience preferred

Responsibilities

• Ownership and responsibility for keeping pulse on sales pipeline needs, delivering and defining top targets and ABM-ready leads as part of comprehensive campaigns designed to build and advance pipeline.
• Create and execute a strategic marketing plan that ensures messaging and campaign consistency designed to drive engagement with new prospects and achieve overall revenue and pipeline growth targets
• Work hand in hand with integrated marketing manager to employ a mix of creative tactics, including multi-touch, multi-channel nurture programs, content marketing; events; direct mail, social media
• Partner with sales leadership to monitor lead follow-up in the critical stages of buying journey and understand overall goals for the team and create custom plans designed to achieve those objectives; adjusting course as needed in response to changing conditions
• Partner with sales reps to understand ideal customer profiles, top target target accounts, and implement ABM strategy to engage and advance those target opportunities, holding sales partners accountable as it pertains to campaigns and pipeline build success
• Help measure ongoing sequences to ensure optimization of outreach efforts and at the appropriate stage of the buying cycle
• Closely monitors the ABM dashboard for any new insights/trends to help improve our overall ABM approach
• Work closely with members of the marketing team (product marketing, creative services, digital marketing) as well as others in sales, product, operations and technology teams.
• Keep the marketing team updated on progress with sales reps to ensure the team is adjusting approach based on feedback from sales
• Attend customer and prospect meetings to stay informed on market conditions and buyer personas

Benefits

• 100% company-paid Medical, Vision, & Dental coverage for you and your family with low deductibles and low out-of-pocket expenses.
• All new hires receive four weeks of PTO.
• PTO Embargo. When you take time off (of any kind!) you’re embargoed from working. Bandmates and managers are not allowed to interrupt your PTO – not even with email.
• Additional PTO can be earned throughout the year through volunteer hours and Bandwidth challenges.
• “Mahalo moments” program grants additional time off for life’s most important moments like graduations, buying a first home, getting married, wedding anniversaries (every five years), and the birth of a grandchild.
• 90-Minute Workout Lunches and unlimited meetings with our very own nutritionist.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees