Sports Partnerships Specialist

National Beverage Corp•Fort Lauderdale, FL

23h

About The Position

The Sports Partnerships Specialist supports the development, execution, and optimization of sports-related partnerships, including teams, leagues, events, and athletes. This role focuses on managing day-to-day partnership operations, ensuring seamless execution of sponsorship agreements, and contributing to partnership strategy. Working cross-functionally, this position plays a key role in delivering high-quality activations, maintaining partner relationships, and driving measurable business impact through sports marketing initiatives.

Requirements

Bachelor’s degree in Sports Management, Marketing, Business, or related field
2–4 years of relevant experience in sports partnerships, sponsorships, marketing, activations, or account management
Strong project management and organizational skills
Excellent verbal and written communication skills
Ability to manage multiple projects in a fast-paced environment
Experience executing sponsorship activations or events
Exposure to professional sports teams, leagues, or agencies
Familiarity with marketing analytics and reporting tools
Passion for sports and understanding of the sports business landscape
Strong execution and follow-through
Relationship coordination (not heavy negotiation ownership yet)
Project and timeline management
Cross-functional collaboration
Attention to detail
Basic data analysis and reporting
Ability to manage multiple partnerships efficiently
Proficient in Microsoft Office (Word, Excel, PowerPoint and Outlook)
Results driven, self-motivated
Must be well organized and detail oriented
Pass the drug test
Ability and willingness to work a flexible Full-Time schedule that may include weekends and holidays
Must be able to travel to various locations in organizational service areas, as required by duties

Responsibilities

Manage day-to-day relationships with assigned partners, ensuring strong communication and alignment
Support the onboarding and integration of new sports partnerships
Assist in contract execution and ensure all partnership deliverables are tracked and fulfilled
Serve as a reliable point of contact for partner needs and requests
Lead coordination of partnership activations, including game-day and event activations, digital and social media campaigns, content integrations, and hospitality and experiential programs
Work closely with internal teams (marketing, creative, legal, events) to deliver campaigns
Ensure all activations are executed on time, within scope, and aligned with brand standards
Contribute to partnership planning and ideation sessions
Provide input on new sponsorship opportunities and activation concepts
Conduct basic research on industry trends, competitor partnerships, and fan engagement strategies
Track partnership performance metrics (engagement, impressions, ROI indicators)
Assist in preparing recap reports, presentations, and insights for internal teams and partners
Identify opportunities to improve performance and partner value
Maintain organized records of contracts, deliverables, timelines, and assets
Track budgets, invoices, and partnership-related expenses
Ensure all obligations are fulfilled in accordance with agreements