Sports & Entertainment Partnerships Manager, UK

Evolv Technologies Holdings

1d•Remote

About The Position

Evolv is seeking an entrepreneurial commercial leader to establish and grow its Sports & Entertainment business across the UK. This role involves developing a focused market strategy for high-attendance environments, including arenas, stadiums, festivals, and other venues. The goal is to position Evolv as a trusted partner for organizations looking to enhance protective security, improve guest flow, and create a less intrusive arrival experience. This is a market-building role focused on identifying entry points, creating demand, developing senior relationships, and managing complex opportunities from initial contact through deployment and expansion. The role requires close collaboration with Marketing, Solutions Engineering, Customer Success, and Product teams to tailor Evolv’s global experience into a compelling UK value proposition.

Requirements

A strong record of winning complex B2B technology, security, venue, infrastructure or operational solutions in the UK.
Experience creating pipeline and opening a new territory or market—not only managing established accounts.
Credibility with senior stakeholders in sports, live entertainment, venues, events, security or an adjacent ecosystem.
The ability to navigate long, multi-stakeholder sales cycles and translate technical capabilities into clear operational and commercial value.
A consultative, curious approach to discovery, with the judgement to understand how different venues balance security, flow, accessibility, cost and fan experience.
Strong commercial discipline across qualification, forecasting, pricing, negotiation and closing.
Excellent written and verbal communication skills, including executive presentations and customer-facing demonstrations.
An entrepreneurial mindset and comfort operating with autonomy in a fast-growing, evolving business.
Willingness and ability to travel frequently throughout the UK and Europe with occasional international travel.

Nice To Haves

Existing relationships with major venue operators, football clubs, arena groups, festival organizers, cricket or rugby organizations, racecourses or security partners.
Experience with physical security, screening, access control, venue technology, SaaS or recurring-revenue business models.
Familiarity with UK protective-security guidance, procurement environments and the operational implications of Martyn’s Law.
Experience developing multi-site, league-level, portfolio or channel-led commercial opportunities.

Responsibilities

Own the end-to-end commercial process across the territory: market mapping, prospecting, discovery, solution development, demonstrations, proposals, negotiation, close and expansion.
Build a new territory from the ground up, balancing strategic account development with consistent hands-on pipeline generation.
Engage complex buying groups that may include venue ownership, security, operations, guest experience, IT, procurement, finance, event organizers and public-sector stakeholders.
Develop business cases grounded in venue outcomes such as stronger protective security, improved throughput, more effective use of security personnel and a less intrusive guest experience.
Adapt the commercial approach to permanent venues, temporary events, seasonal deployments and multi-property operator relationships.
Partner with Solutions Engineering to plan demonstrations, pilots and operational assessments that reflect real-world venue conditions.
Work with Marketing to develop European-specific campaigns, industry events, customer stories and thought-leadership opportunities.
Collaborate with Customer Success and implementation teams to support a smooth handover, successful deployment and long-term customer value.
Maintain disciplined opportunity management, forecasting and account planning in Salesforce, including accurate next steps and deal risks.
Represent Evolv at relevant industry events and customer sites, including some evenings, weekends and public holidays.