Sponsorship and Influencer Coordinator
About The Position
We are looking for a commercially driven and well-connected Sponsorships and Influencer Coordinator to execute, and increase performance of our sponsorship program across motorsport, automotive events, and creator or athlete partnerships. This role involves coordinating with professional race teams, drivers, and sanctioning bodies to support sponsorship activations by fulfilling product requests in exchange for contracted content creation and branded asset delivery. The coordinator will serve as a secondary point of contact for sponsored partners, manage the fulfillment and tracking of sponsored products, and collaborate with partners to secure high-quality content and assets. They will also support relationship-building efforts with teams and drivers, utilize partnership management tools, and assist in measuring and reporting on sponsorship performance. Additionally, the role involves supporting the execution of sponsorship activations and go-to-market initiatives, researching emerging trends, and integrating sponsorship assets into broader marketing campaigns. The coordinator will also establish standards for asset management and content enablement, represent Holley Performance Brands at sponsored events, and travel regularly to attend events.
Requirements
- 2-3 years of experience in sponsorships, partnership marketing, or brand partnerships
- Proven track record of negotiating and activating sponsorships that deliver measurable brand and commercial outcomes
- Strong commercial acumen — able to evaluate opportunities based on brand fit, audience quality, and ROI
- Excellent relationship management and negotiation skills, including experience managing contracts and partner expectations
- Experience working cross-functionally to integrate partnerships into broader marketing initiatives
Nice To Haves
- Experience within automotive, motorsport, or enthusiast-driven categories
- Deep understanding of the automotive performance landscape, including key events, series, athletes, and communities
- Experience operating within a multi-brand or division-based organization
- Familiarity with digital asset management (DAM) systems and content workflows
- Existing relationships within the motorsport or automotive performance ecosystem
Responsibilities
- Coordinate with professional race teams, drivers, and sanctioning bodies to support sponsorship activations by fulfilling product requests in exchange for contracted content creation and branded asset delivery.
- Serve as a secondary point of contact for sponsored partners and their representatives (including agents, managers, and team personnel), ensuring clear communication, timely follow-ups, and alignment on deliverables.
- Manage the fulfillment and tracking of sponsored products, ensuring partners receive the correct components on schedule and in accordance with partnership agreements.
- Collaborate with partners to secure high-quality content and assets (photos, videos, social posts, event coverage) that meet brand standards and can be leveraged across marketing channels.
- Support relationship-building efforts with teams and drivers by providing responsive, professional communication and contributing to a positive partner experience.
- Utilize partnership management tools and platforms to coordinate and track sponsorship campaigns, ensuring accurate execution, organization, and visibility across all partner activities.
- Support the measurement and reporting of sponsorship performance by collecting and analyzing data related to reach, engagement, and return on investment (ROI), helping identify the key drivers of value for each partnership.
- Assist in building business cases for current and prospective sponsorships by compiling performance insights, audience data, and market comparisons to support decision-making.
- Coordinate with internal stakeholders and external partners to ensure all sponsorship deliverables are fulfilled, properly documented, and aligned with contractual agreements.
- Support contract execution and partner negotiations by maintaining organized records, tracking deliverables, and contributing insights that help maximize partnership value and efficiency.
- Support the execution of sponsorship activations and go-to-market initiatives by aligning brand campaigns with key motorsports events, racing series, and partner programs.
- Research and identify emerging trends across social media, motorsports, and automotive enthusiast communities, including up-and-coming influencers, racers, teams, and digital platforms to inform sponsorship and activation strategies.
- Collaborate with sponsored drivers, teams, and influencers to ensure alignment with campaign objectives, assisting in the development and deployment of coordinated content and promotional efforts.
- Help integrate sponsorship assets into broader marketing campaigns, ensuring consistent messaging across digital, social, event, and partner channels.
- Track and report on the performance of sponsorship activations and partner-driven campaigns, providing insights and recommendations to improve future programs.
- Maintain awareness of industry trends, competitor sponsorships, and emerging opportunities within racing and enthusiast spaces to support strategic partnership decisions.
- Establish standards for capturing, organizing, and distributing sponsorship and influencer assets across the organization.
- Ensure partnership assets are properly stored, tagged, and accessible within DAM systems for cross-functional use.
- Partner with division teams and coordinators to drive consistent asset management practices.
- Support enterprise-level partnerships by ensuring high-value assets are captured and scaled across campaigns.
- Represent Holley Performance Brands at sponsored events, race programs, and partner activations, ensuring a professional, consistent, and engaging brand presence that supports both company and partner objectives.
- Serve as an on-site liaison for sponsored drivers, teams, and partners, assisting with coordination, asset visibility (decals, displays, product placement), and overall execution of sponsorship deliverables.
- Travel regularly to attend events (approximately one per month) and support key Holley flagship events (e.g., LS Fest, Ford Fest), maintaining a flexible schedule to meet the needs of race weekends and event activations.
Benefits
- Competitive medical, dental, and vision coverage starting day one.
- 401(k) with company match
- Paid time off and 9 paid holidays
- Employee Assistance Program (EAP)
- Company-paid life and short-term disability insurance
- Employee discounts on Holley Performance Brands products, events, and partnerships
- Education Assistance program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
