Sponsorship and Activation Manager

Legends Global•Lansing, MI

2d•Onsite

About The Position

The Sponsorship and Activation Manager drives revenue growth by securing sponsorship partnerships and executing activations that increase brand visibility and engagement. This role identifies prospective sponsors, negotiates agreements, and manages sponsorship deliverables across events and marketing campaigns. The position also oversees special events from planning through execution and post-event recap, supporting continuous improvement for recurring events.

Requirements

Bachelor’s degree in marketing, Communications, Business, Sports Management, or a related field preferred
1–3 years of experience in sponsorship, partnerships, event marketing, or brand activation
Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
Excellent written and verbal communication skills; comfortable interacting with internal teams and external partners
Detail-oriented with a focus on accuracy, especially when executing sponsor deliverables and event activations.
Proficient in Microsoft Office Suite (especially PowerPoint and Excel)
Ability to work flexible hours, including evenings, weekends, and holidays as required by event schedules.

Nice To Haves

venue or live events experience is a plus
familiarity with Adobe Creative Suite or Canva is a plus.

Responsibilities

Plan, coordinate, and execute venue-hosted special events from concept through post-event evaluation, ensuring exceptional guest experiences and successful event delivery.
Develop and implement sponsorship strategies that attract new partners, strengthen community relationships, and align with organizational goals.
Build and maintain strong relationships with sponsors, agencies, vendors, community partners, and internal stakeholders to support successful partnership activations.
Collaborate with operations, food and beverage, sales, marketing, events, and creative teams to ensure seamless planning, logistics, promotion, and execution.
Create and manage event and sponsorship budgets, timelines, contracts, project plans, assets, and deliverables while ensuring work is completed on time and within budget.
Generate new revenue opportunities through creative sponsorship packages, signage opportunities, strategic partnerships, and community engagement initiatives.
Negotiate and manage sponsorship contracts and agreements to ensure clear expectations, accurate fulfillment, and strong partner satisfaction.
Track attendance, sponsorship ROI, guest feedback, financial results, and deliverables, providing insights and recommendations for continuous improvement.
Represent the organization at industry events and networking opportunities to enhance visibility, build relationships, and expand the sponsorship pipeline.